Jeanette L.

Hi there! I’m Jeanette, a results-driven marketing strategist focused on helping brands accelerate growth through strategic influencer campaigns and high-impact partnerships. With 10+ years of experience spanning high-growth startups in EdTech, HealthTech, and E-Commerce, as well as global brands like Red Bull, Amazon, and WeWork, I specialize in building marketing initiatives that drive measurable business outcomes. I bring a balance of creative storytelling and data-driven strategy to every project. Whether launching a new product, scaling influencer programs, or building partnership ecosystems, I focus on what moves the needle: increasing brand awareness, improving conversion rates, and fostering long-term partner relationships. My background in fast-paced startup environments has made me highly efficient, adaptable, and solutions-oriented, ensuring projects are executed seamlessly and deliver against clear performance goals. My approach is grounded in four principles: - Strategy-first: Every initiative starts with a deep understanding of your goals, audience, and growth opportunities - Data-informed creativity: Blending compelling storytelling with performance insights to maximize impact - Clear communication: Transparent timelines, consistent updates, and collaborative execution - Results-driven: Success is measured by meaningful KPIs tied to your business objectives Services I Provide: Influencer Marketing, Gifting & UGC Campaigns End-to-end management of influencer programs, from sourcing and outreach to negotiation, content review, and optimization to drive authentic engagement and revenue. Brand Partnerships & Collaborations Full lifecycle partnership strategy, including sourcing, relationship development, and co-marketing execution to expand reach and credibility. Affiliate Program Setup & Optimization Build and scale affiliate programs with structured commission models, performance tracking, and platform management (GRIN, Impact, GoAffPro). Brand Ambassador Programs Develop and manage ambassador communities, including recruitment, onboarding, engagement strategies, and performance tracking. Go-to-Market & Marketing Strategy Comprehensive campaign and launch strategies rooted in research, positioning, and execution planning. Marketing Project Management Efficient execution of marketing initiatives through structured workflows, timeline management, and cross-functional coordination. Ready to accelerate your marketing results? Let’s connect to discuss how we can work together to achieve your growth objectives.