Carolina R.
CMO | Fractional CMO | VP Marketing: Lifecycle, Retention, Brand
I am a seasoned marketing leader with a passion for crafting innovative customer strategies that drive significant revenue and profit growth. From executive leadership roles at J.Crew, Tapestry and True Classic, I've honed my skills in omni-channel customer engagement, loyalty programs, and digital lifecycle campaigns. My tenure at J.Crew was marked by the successful launch of their firstever multi-tender loyalty program, engaging over 3M active members and achieving a 20% surge in incremental sales in just five months. At True Classic and Tapestry, my strategic vision led to the retention of 3 million customers and a staggering $4 billion in annual global revenue, respectively. Let's embark on a transformative marketing journey together!
Earnings and projects
An estimate from an earlier read
Billed in all: $60,638$61k
Earnings, last 30 days
No data since Nov 5, 2026.