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Carolina R.

Carolina R.

CMO | Fractional CMO | VP Marketing: Lifecycle, Retention, Brand

I am a seasoned marketing leader with a passion for crafting innovative customer strategies that drive significant revenue and profit growth. From executive leadership roles at J.Crew, Tapestry and True Classic, I've honed my skills in omni-channel customer engagement, loyalty programs, and digital lifecycle campaigns. My tenure at J.Crew was marked by the successful launch of their firstever multi-tender loyalty program, engaging over 3M active members and achieving a 20% surge in incremental sales in just five months. At True Classic and Tapestry, my strategic vision led to the retention of 3 million customers and a staggering $4 billion in annual global revenue, respectively. Let's embark on a transformative marketing journey together!

🇺🇸Port Chester, United States$350/hr90% JSS5.00 (2)Since Feb 2024

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#70,352 / 412k
🇺🇸Country#12,895 / 62.1k
Revenue, last 30 days
$0
Total earnings
$55k

Billed in all: $61k

World#70,352 / 412k
🇺🇸Country#12,895 / 62.1k
Per project
$18k
Projects, last 6 months
0
World#209,850 / 412k
🇺🇸Country#27,405 / 62.1k
Projects in all
3
100% fixed0% hourly
World#304,140 / 412k
🇺🇸Country#44,018 / 62.1k

Earnings, last 30 days

$60.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$59k$60k$61k$62kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skills