Francisco S.

I’m a programmatic advertising specialist with 9+ years of experience across the buy-side, sell-side, publisher side, agency side, and SSP environment. I help brands and agencies plan, launch, manage and optimize programmatic campaigns across platforms such as DV360, Yahoo DSP, and other DSPs, with a strong focus on Premium Display, YouTube, CTV/Streaming, audience targeting, and performance optimization. My work is focused on helping advertisers move beyond basic display campaigns and access better-quality media environments: trusted publishers, selected YouTube channels, premium video inventory, and streaming/CTV placements across environments such as Netflix, Disney+, Hulu, Peacock and Paramount+, depending on availability, targeting, and market. I can help with: • DV360 campaign setup and management • Yahoo DSP campaign setup and management • Premium Display campaigns • YouTube and video campaign planning • CTV / streaming advertising strategy • Audience targeting strategy • High-income, affluent, intent-based and in-market audience planning • Campaign structure, taxonomy and trafficking • Pixel, Floodlight and conversion tracking coordination • Optimization by placement, audience, creative, device, geo and inventory source • Reporting, analysis and strategic recommendations • White-label programmatic support for agencies I have worked across several areas of programmatic advertising, including media agencies, publishers, SSPs, DSPs, ad operations, header bidding, openRTB, campaign troubleshooting, and revenue optimization. This gives me a practical understanding of how the ecosystem works from both the advertiser and publisher side. I’m a good fit if you need someone who can either fully manage your programmatic campaigns or act as a senior advisor to help your team make better media buying decisions. If you are looking to test DV360, Yahoo DSP, YouTube, CTV or premium programmatic inventory, I can help you build the right setup and avoid wasting budget on poorly structured campaigns.