Lawrence W.

Hi! I’m a Global Digital Marketing Strategist and Social Media Influencer specializing in China and Asia-Pacific markets, with over 20 years of experience helping international brands excel online. I’ve held leadership roles at top-tier organizations such as AIG (US), Lee Kum Kee (HK), and We Are Social (UK), delivering proven results in strategy, content creation, and social growth. As a social media influencer with 500,000+ followers across platforms like Instagram, Zhihu, and Xiaohongshu, I deeply understand both influencer marketing and audience engagement—helping you reach and resonate with your target market. How I Can Help You: ✅ Digital Marketing Strategy Crafting customized, actionable marketing strategies tailored specifically for China and global audiences, driving measurable growth. ✅ Social Media Management & Content Creation Managing and rapidly growing social media channels with authentic, culturally-attuned content that captures attention, boosts engagement, and strengthens your brand reputation. ✅ Influencer & KOL Marketing Leveraging my own influencer network and deep industry connections to maximize brand exposure and audience trust, particularly in the Chinese digital landscape. ✅ AI-driven Customer Engagement Implementing cutting-edge AI solutions (chatbots, automation) to enhance your customer service capabilities, streamline operations, and elevate user experience. ✅ Chinese-English Translation & Localization Providing high-quality translation and localization services honed through 15 years of experience, including extensive collaboration with TED and leading tech companies, ensuring your message authentically resonates with Chinese audiences. Career Highlights: • We Are Social (UK): As Cultural & Insights Director, led digital campaigns for global brands like Audi and BYD, achieving significant growth in customer engagement. • AIG (US): Directed award-winning digital branding and marketing projects, launching the first AI-driven WeChat chatbot for an international insurance brand in China. • Lee Kum Kee (HK): Developed global digital strategies that elevated Lee Kum Kee to a Top 10 Brand on Facebook Asia. • VPhoto: Successfully led campaigns winning multiple awards, including “Best Startup Brand,” and initiated China’s first photography charity foundation. Influencer & Photography Achievements: • Award-winning photographer featured by Forbes, MIT Tech Review, TED.com, China Lens, and more. • Instagram influencer with verified accounts and extensive global media exposure. • Judge for the London Digital World Awards and Asia Digital Media Awards. Education & Volunteer Work: • MSc in International Economics, University of Birmingham (UK) • Founder of TEDtoChina (TEDx Project), building a global volunteer-driven community of over 1 million followers. ⸻ Why Work With Me? I’m passionate about combining deep strategic insights with real-world execution. When you partner with me, you’re not just hiring a consultant—you’re gaining a proven collaborator dedicated to growing your business and brand presence in China and beyond. Let’s connect and discuss how I can specifically contribute to achieving your project’s goals. Available now for long-term and short-term projects.