Rorisang M.
Creative Strategist |Content Strategy & Lead Gen| Meta & LinkedIn
Hi, I'm Rorisang. I help DTC brands turn ads that don't convert into click-worthy creatives that actually move their audience, by nailing the messaging from day one. I've achieved organic results for clients and I now help DTC brands achieve the same. Here's what that's looked like in practice: 39K+ organic reel views, 900+ DM replies from a single keyword automation, and content contributing to 500K+ monthly views across accounts I've managed. About me My background is in adtech operations at a fast-growing company, where I learned that the biggest blocker for most businesses is good creative at scale, having a system that works from the start instead of breaking when one ad underperforms. I've broadened my expertise across content strategy and creative direction, which shaped how I think about messaging that converts. I mostly work with: • DTC brands (wellness, beauty, and beyond) ready to scale but stuck on messaging • Founders and product teams who know their offer is solid but their ads aren't landing • Brands looking to stop wasting ad spend on creatives that don't resonate What I can help you with: • Paid ad creative strategy & direction • Audience messaging audits (what's not working and why) • Short-form ad scripting & concept development • Ad copy refinement & testing frameworks • Creative direction briefs for in-house teams or agencies • Audience research & insight Clients usually come to me when: • They’re showing up consistently but leads feel inconsistent • They're running ads but scaling feels impossible because creatives keep underperforming • They need a system for creative development, not one-off campaigns • They care about conversion, but don’t have the time to manage their accounts A few highlights • Contributed to 500K+ monthly views across Instagram accounts • Supported 900+ DM replies through keyword-driven content • Short-form reels reaching 17K–39K+ views • Experience supporting email list growth, lead funnels, and YouTube traffic I take the time to understand your goals, audience, and voice so the content we create actually supports your business. Take a look at my portfolio to see how! Fun Fact: I transitioned from the finance world to ad sales and creative strategy so I think about both sides: the psychology of why people click, and the business side of why it matters. Let’s Chat: Sound like a fit? Next steps: Hit the green ‘Invite to Job’ button in the top right-hand corner, send me a message, and let’s schedule a call!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.5k
Billed in all: $11,263$11k
$1.8k in the last 6 months
Across 7 contracts
Earnings, last 30 days
Skill rankings: Top 10% in Blog Content
Ranked by MRR among everyone on Upwork with the skill.
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