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Rorisang M.
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Rorisang M.

Creative Strategist |Content Strategy & Lead Gen| Meta & LinkedIn

Hi, I'm Rorisang. I help DTC brands turn ads that don't convert into click-worthy creatives that actually move their audience, by nailing the messaging from day one. I've achieved organic results for clients and I now help DTC brands achieve the same. Here's what that's looked like in practice: 39K+ organic reel views, 900+ DM replies from a single keyword automation, and content contributing to 500K+ monthly views across accounts I've managed. About me My background is in adtech operations at a fast-growing company, where I learned that the biggest blocker for most businesses is good creative at scale, having a system that works from the start instead of breaking when one ad underperforms. I've broadened my expertise across content strategy and creative direction, which shaped how I think about messaging that converts. I mostly work with: • DTC brands (wellness, beauty, and beyond) ready to scale but stuck on messaging • Founders and product teams who know their offer is solid but their ads aren't landing • Brands looking to stop wasting ad spend on creatives that don't resonate What I can help you with: • Paid ad creative strategy & direction • Audience messaging audits (what's not working and why) • Short-form ad scripting & concept development • Ad copy refinement & testing frameworks • Creative direction briefs for in-house teams or agencies • Audience research & insight Clients usually come to me when: • They’re showing up consistently but leads feel inconsistent • They're running ads but scaling feels impossible because creatives keep underperforming • They need a system for creative development, not one-off campaigns • They care about conversion, but don’t have the time to manage their accounts A few highlights • Contributed to 500K+ monthly views across Instagram accounts • Supported 900+ DM replies through keyword-driven content • Short-form reels reaching 17K–39K+ views • Experience supporting email list growth, lead funnels, and YouTube traffic I take the time to understand your goals, audience, and voice so the content we create actually supports your business. Take a look at my portfolio to see how! Fun Fact: I transitioned from the finance world to ad sales and creative strategy so I think about both sides: the psychology of why people click, and the business side of why it matters. Let’s Chat: Sound like a fit? Next steps: Hit the green ‘Invite to Job’ button in the top right-hand corner, send me a message, and let’s schedule a call!

🇿🇦Pretoria, South Africa$30/hr100% JSS5.00 (4)Since Mar 2024
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Earnings and projects

MRR
$589

Last 6 months ÷ 6

World#71,065 / 412k
🇿🇦Country#398 / 2,548
Revenue, last 30 days
$870

Last 6 months: $3.5k

World#47,136 / 412k
🇿🇦Country#269 / 2,548
Total earnings
$11k

Billed in all: $11k

World#189,923 / 412k
🇿🇦Country#1,052 / 2,548
Per project
$2.7k

$1.8k in the last 6 months

World#60,675 / 412k
🇿🇦Country#324 / 2,548
Projects, last 6 months
2
50% fixed50% hourly
World#88,922 / 412k
🇿🇦Country#405 / 2,548
Projects in all
4

Across 7 contracts

14% fixed86% hourly
World#283,744 / 412k
🇿🇦Country#1,606 / 2,548

Earnings, last 30 days

$11.3k+$870 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10.0k$10.5k$11.0k$11.5kOct 9Oct 24Nov 8

Skill rankings: Top 10% in Blog Content

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