Shanah M.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Want to turn one-time customers into loyal brand advocates? Hi! I'm Shanah. Nice to meet you! As a lifecycle marketing consultant with over 10 years of experience at high-growth tech companies like Uber and Twitter, I build and optimize end-to-end customer journeys that drive retention, engagement, and revenue. My MBA from Vanderbilt means I can connect the strategic dots and roll up my sleeves to execute. How I can help you: - Auditing your existing lifecycle programs to identify gaps and quick wins - Facilitating customer and market research to ground strategy in real data - Designing data-driven B2C lifecycle marketing strategies - Building and optimizing customer journey maps and automated flows - Developing segmentation models and behavioral campaigns - Identifying and tracking the KPIs that actually matter - Having a great time along the way! When lifecycle marketing is built on real customer insight, not just templates or "best practices", it makes a measurable impact on your business. Let's build something that works for *you*!