Beatriz M.

I help brands turn strategy into content that ranks, reads well, and converts, across social, web, and email, in both English and European Portuguese. I'm a Marketing & Communications Specialist and SEO copywriter. I don't just write, I build the system around the writing: audience research, positioning, content architecture, and copy that moves people to act. Then I measure it and improve it. A few results from recent work: - Grew a brand's Instagram engagement from 0.74% to 7.9% in 7 months (+969%), with +157% TikTok follower growth over the same period. - Rewrote an email flow and, through segmentation and clearer CTAs, took the open rate from 37.2% to 75.3% and generated a qualified lead on the very first send. - Built conversion-focused landing pages (structure, persuasive copy, UTMs/GA4 tracking) and a brand's first podcast from concept to multi-channel distribution. On the language side, I offer more than translation. As a native European Portuguese speaker (not Brazilian PT) with C1 English, I localise and adapt marketing content so it converts in the target language, not just reads correctly in it. That covers copy localisation, transcreation, bilingual proofreading and editing, and PT-EN / EN-PT content review. If tone and conversion matter, this is where a copywriter beats a plain translator. I work across B2B and B2C, backed by a nearly two-year engagement in market research and CRM support for an international client, so my writing starts from real audience insight, not guesswork. I'm comfortable pairing creative storytelling with analytics (GA4, Search Console, SEMrush) to prioritise what works and report it clearly. If you value clarity, consistency, and measurable impact, let's talk. Tell me about your project and what a good outcome looks like for you.