Yeehyun K.

I am a Native Korean Marketing Specialist and Creative Translator with over 12 years of hands-on experience at global top-tier companies. Having lived in Korea for 34 years before moving to the US, I don't just translate words; I transcreate your brand’s voice to ensure it deeply resonates with the Korean market and drives conversion. ⭐ Why Work With Me? ✔️Proven Global Brand Expertise: I spent over 10 years at LG Electronics HQ as a Brand Manager, crafting high-end, consumer-facing copy and directing global IMC strategies. I successfully led the launch of ultra-premium and highly innovative products, including LG SIGNATURE, the World's First Rollable OLED TV, and the PuriCare line (Wearable Air Purifier Mask, AeroTower, and AeroFurniture). I know exactly what it takes to launch and scale a premium brand. ✔️Localization that Works: I directly executed the English-to-Korean localization for the US brand Ruggable, meticulously adapting official websites, social media, digital ads, influencer guides, and product detail pages for the Korean audience. ✔️Top-Tier Native Fluency: I published 3 bestselling essay collections in Korea and ranked in the Top 2% of the KBS Korean Language Proficiency Test. I guarantee flawless grammar, captivating storytelling, and perfect cultural nuance for your content. ✔️Strict Adherence to Advertising Guidelines: I have extensive experience crafting compelling marketing copy while strictly navigating the Korean Fair Labeling and Advertising Act. I ensure your brand messaging is both highly effective and closely aligned with local regulatory standards. ⭐ My Core Services 1. English-to-Korean Transcreation & Localization I provide native-level transcreation for websites, apps, and marketing materials, utilizing optimal marketing copy that resonates with Korean consumer sentiment. I specialize in crafting customized tones and manners for premium brands to preserve your high-end identity and sophisticated messaging in the local market. 2. Social Media & SEO Content I deliver creative copywriting for Instagram and blogs, alongside SEO-optimized content tailored for Naver and Google algorithms to maximize your brand visibility in Korea. 3. Korea Market Entry Strategy & Consumer Research I develop comprehensive Go-to-Market strategies grounded in deep market, competitor, and consumer research. Utilizing professional statistical tools (SPSS) and platforms, I provide data-driven insights delivered in the form of a professional business proposal. 4. Video Content Localization I provide precise subtitling, transcreation, and dubbing direction for YouTube and commercial videos, ensuring visual actions and localized dialogues match seamlessly. 💼 Professional Experience ✔️ Freelance Korean Localizer | Ruggable, US (Aug 2024 – Feb 2025) Executed English-to-Korean translation and cultural adaptation across diverse digital assets, ensuring linguistic accuracy and brand consistency for the Korean market entry. ✔️ Digital Marketing Agency Founder (2022 – Present) Founded and managed official digital channels for major corporate clients, including Continental Automotive, translating complex terminology into clear, consumer-friendly narratives. ✔️ Brand Manager | LG Electronics HQ (2012 – 2023) Led global IMC strategies and new product launch campaigns for premium TV and Air-care lines. Authored and localized consumer-facing copy for TV CFs, official websites, and in-store materials while ensuring strict compliance with advertising laws. 📖 Publications & Influence Best-Selling Author: Published 3 essay collections in Korea (Ranked in the Top 40 Best-sellers at Kyobo Book Centre). Content Creator & Instructor: Managing a text-based Instagram account with 16K+ followers and have conducted multiple online/offline creative writing classes. 👩‍🎓 Education & Academic Expertise Master of Business Administration (MBA), Brand Management – Kyung Hee University. Submitted a thesis on Influencer Marketing to an SSCI-indexed journal, demonstrating high-level expertise in market research, advanced statistical analysis, and consumer psychology. 🔧 Certifications & Honors Top 2% in KBS Korean Language Proficiency Test (Demonstrating superior command of standard grammar and spelling). Survey Analyst Certification – Statistics Research Institute. Graphic Technology Qualification – Korea Productivity Center. Winner, IT Complex Naming Competition (Seoul City) & Caffe Bene Marketing Idea Competition. I deliver accuracy, creativity, and strategic insight. Let's discuss how I can help your business succeed in Korea.