Veronica U.
Marketing Strategist|Content&SM|StrategyStorytelling|Customer-Focused
Is your marketing attracting the right people, building trust, and moving them toward a buying decision? I’m a Digital Marketing Strategist with 10+ years of experience across social media marketing, content marketing, marketing strategy and brand communications. I help brands and businesses strengthen the strategy, content and communication that move customers from discovering your brand to becoming interested, trusting you, and taking action. My work can help you with: • Digital Marketing Strategy • Marketing Strategy & Communications • Social Media Marketing & Management • Social Media Content Strategy • Content Marketing & Content Strategy • Brand Messaging & Positioning • Brand Storytelling & Copywriting • Campaign Strategy & Management • Sales Funnel & Conversion Copywriting • Marketing Audits & Consulting • Case Studies & Authority Content • Marketing Team Direction RESULTS I’VE HELPED CREATE → 12x increase in monthly sales for a food business through trust-building brand messaging and storytelling, with zero additional ad spend. → 100x revenue growth in one month for an EdTech founder through authority content, case studies and strategic positioning. → 700+ product sales in one month for an e-commerce brand starting from zero through conversion-focused copy and funnel messaging. I’ve managed social media campaigns, launches and accounts across platforms, developed content, and worked with marketing teams, but I don’t see these as isolated activities. I look at how your messaging, content, channels, campaigns and customer experience work together—and where opportunities exist to move people closer to a buying decision. I also use AI to improve research, ideation and marketing workflows while keeping strategy, customer insight and your brand voice human-led. WHO I WORK BEST WITH I work best with business owners, founders and teams who see marketing as an investment rather than a magic wand. Strong marketing requires strategy, consistent execution, time, resources and collaboration. If you’re looking for someone who can think beyond “what should we post?” and help you understand what your marketing needs to say, where it needs to show up, and how it can move the right customers toward action, let’s work together.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.7k
Billed in all: $3,202$3.2k
$425 in the last 6 months
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #218Video Marketing778 freelancers · 🇳🇬 #14Top 28%🇳🇬#14 of 63
- #622Storytelling2,569 freelancers · 🇳🇬 #36Top 24%🇳🇬#36 of 286
- #821Content Marketing3,405 freelancers · 🇳🇬 #64Top 24%🇳🇬#64 of 264
- #895Social Media Strategy2,932 freelancers · 🇳🇬 #74Top 31%🇳🇬#74 of 230
- #929Sales & Marketing3,430 freelancers · 🇳🇬 #49Top 27%🇳🇬#49 of 166
- #1,126Business Development4,098 freelancers · 🇳🇬 #36Top 27%🇳🇬#36 of 121
- #1,547Customer Relationship Management5,121 freelancers · 🇳🇬 #184Top 30%🇳🇬#184 of 679
- #1,862Social Media Advertising7,006 freelancers · 🇳🇬 #85Top 27%🇳🇬#85 of 322