Josefa V.

I help DTC brands on Shopify grow, not just convert. That means understanding the customer deeply, building the right product and commercial strategy, then making sure the site actually sells it. 7+ years across luxury fashion (Farfetch), premium skincare (Skindays) and health and wellness (Gleefull Supplements). I've worked across the full stack: market and competitor research, product development and launch strategy, on-site merchandising, navigation, PDP conversion and retention. Recent results: +21% CVR from a full PDP restructure, +239% bundle page traffic from a navigation redesign, 3 new products taken from research to launch. What I bring: - Product and launch strategy (market research, competitor analysis, positioning, launch readiness) - Site and funnel architecture (navigation, collections, PDP, bundles, checkout) - CRO and data analysis (GA4, Shopify, heatmaps, A/B testing) - Customer insight (reviews, quiz data, ICP research, behavioural analysis) - Retention support (Klaviyo flows, segmentation - in collaboration with CRM leads) - Strategy decks and reports: translating data and research into clear, visually structured documents clients can actually use and present Why Work With Me - Creative yet analytical, I love solving problems and simplifying complexity - Strategic with hands-on delivery, I bridge product, UX, and brand - Proven record of driving growth, engagement, and efficiency - Collaborative and insight-led, always focused on results that feel right Industry focus: Beauty, skincare, wellness, fashion. Tools: Shopify, GA4, Klaviyo, Hotjar, Heatmap, Looker, BigQuery, Figma, Octane AI, Notion.