Lew B.

With many years experience and several start-ups under my belt, I have been through the process of helping new B2B technology companies become a profitable entity. I have been a successful individual contributor in market development within small-company environments, with the ability to communicate highly technical information to both technical and non-technical audiences. Whether you need a white paper, a blog post, product literature, technical notes/documentation, or guidance on positioning and launching a new product, I can help you! The process: Success in content marketing starts with a clear definition of the company and unique product positioning, an understanding of the target market and the competitors. If everyone in the company can deliver “the elevator pitch” in a similar fashion, then the mission has been well defined, and the needed content becomes easily definable. In today’s world, “B2B buyers are 57% – 70% through their buying research before contacting sales”. That means that your website is of the utmost importance, and the way to pull visitors to it is via effective content marketing. The website needs to be the “go to” place to go for potential buyers to get information about the technology in general. Prospects want information first, before being sold to! I believe that educational white papers are a key content asset. My ability to take complex technical information and communicate it to C-Level stakeholders at a simple, succinct level is critical to this process. I pride myself in first doing deep research on the subject, and incorporating referenceable scientific sources into my writing. The content of a white paper can then be repurposed in multiple ways, as blog posts, web page material, technical briefs, product flyers and other shorter form content. I also have extensive business development/sales experience, so I know what sales people are looking for to help them sell, and what types of information/messaging works best with prospects. Lastly, as a scientist by training, I understand the scientific process, and believe in only presenting factual information which is backed up by referencable science. Deliverables: - GTM strategy and marketing execution - Product research, definition and positioning - White papers: communicate technical information at the appropriate level for the targeted audience, including technical diagramming - Blog posts: well researched with documented sources - Product research, definition and positioning - Web site development: functional mapping, layout, writing, SEO, metrics