Back to leaderboardLast snapshot: Nov 7
Yifan W.
Branding, Marketing, Campaign Idea, Transcreation
10+ years of experience as a Creative Director, creative mind, good at writing and idea thinking. Master degree in Marketing& Advertising major in Leeds University. Bilingual communicator (Chinese/English) with extensive experience executing global campaigns across cultures and markets. Deeply passionate about the creative industry—always curious, always eager to collaborate with talented people and make great work happen. Let’s keep in touch.
🇨🇳Shanghai, China$78/hr90% JSS5.00 (14)Since Jul 2025
Earnings and projects
MRR
$3,119$3.1k
Last 6 months ÷ 6
World#11,993 / 412,157 / 412k
🇨🇳Country#65 / 2,007 / 2,007
Revenue, last 30 days
$672$672
Last 6 months: $19k
World#54,892 / 412,157 / 412k
🇨🇳Country#292 / 2,007 / 2,007
Total earnings
$38,968$39k
Billed in all: $42,206$42k
World#92,240 / 412,157 / 412k
🇨🇳Country#350 / 2,007 / 2,007
Per project
$2,292$2.3k
$3.1k in the last 6 months
World#69,435 / 412,157 / 412k
🇨🇳Country#203 / 2,007 / 2,007
Projects, last 6 months
6
0% fixed100% hourly
World#34,407 / 412,157 / 412k
🇨🇳Country#219 / 2,007 / 2,007
Projects in all
17
0% fixed100% hourly
World#149,090 / 412,157 / 412k
🇨🇳Country#696 / 2,007 / 2,007
Earnings, last 30 days
$42.2k+$672 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
Skill rankings: Top 1% in Creative Writing
Ranked by MRR among everyone on Upwork with the skill.
- #7Transcreation425 freelancers · 🇨🇳 #1Top 2%🇨🇳#1 of 7
- #18Ad Campaign501 freelancers · 🇨🇳 #1Top 4%🇨🇳#1 of 1
- #100Creative Direction2,705 freelancers · 🇨🇳 #2Top 4%🇨🇳#2 of 6
- #121Creative Writing10,453 freelancers · 🇨🇳 #1Top 1%🇨🇳#1 of 20
- #199Translation15,921 freelancers · 🇨🇳 #8Top 1%🇨🇳#8 of 303
- #320Marketing10,098 freelancers · 🇨🇳 #2Top 3%🇨🇳#2 of 72
- #419Copywriting21,052 freelancers · 🇨🇳 #5Top 2%🇨🇳#5 of 79