Kelly H.

I’m Kelly Howard, a Fractional CMO and marketing strategist who connects sales and marketing to build visibility, attract the right clients, and drive revenue. I work with owners and leaders who need seriously experienced marketing support but don’t need a full-time marketing executive. Sometimes that means sharpening the strategy. Sometimes it means building visibility for a company or its leader, improving the messaging, planning a campaign, or getting hands-on to move the work forward. Often, it’s a mix. I understand sales as well as marketing, so I pay attention to the flow, what really happens after someone responds? Are the right prospects coming in? Is the message carrying through to the sales conversation? Where are opportunities getting stuck? I can help review the process, test what’s working, and work with the sales team to improve it. I’ve built and sold businesses, led marketing across a range of industries, and helped clients grow through stronger positioning, partnerships, events, email, launches, and creative outreach. I’m especially strong at seeing the bigger picture while paying attention to what can actually get done with the time and resources available. What I bring to the table: • Marketing strategy, audits, and priorities • Company and executive visibility • Positioning, messaging, and content direction • Campaigns, launches, events, and partnerships • Sales messaging, follow-up, and conversion • Recurring revenue, memberships, and retention Results I’ve delivered: I grew a membership community from 68 to more than 1,000 paying members without advertising, helped lead a retreat campaign that generated 20 times the prior year’s revenue, and directed a multistate event series using local partnerships and grassroots outreach. My approach is what I call Marketing With Heart: smart strategy, real human connection, and marketing that fits the business and the people behind it and the clients they want to work work with. I’m comfortable setting direction, working alongside your team, and rolling up my sleeves when something needs to get done. If you need an experienced marketing partner for five to fifteen hours a week, let’s talk.”