Barbara Augusta D.

Growth Marketing & Digital Performance | Google Ads, LinkedIn Ads

I am a Digital Marketing and Growth Marketing professional with strong experience in lead generation, performance-driven campaigns, and the optimization of B2B sales funnels. Since 2023, I have worked as a Sales Development Representative (SDR) and Business Development Representative (BDR), building expertise in active prospecting, opportunity qualification, and strategic client engagement. This background gives me a unique blend of marketing performance skills and commercial insight. I have hands-on experience managing and optimizing campaigns across Google Ads, LinkedIn Ads, and Instagram Ads, always focusing on performance, acquisition efficiency, and ROI. In addition, I bring international market knowledge in digital marketing, enabling me to analyze trends, benchmark strategies, and adapt best practices across different regions. I hold a degree in Production Engineering (Academic Index 8.01) and a master's degree in Operations Management from the Federal University of Santa Catarina, which strengthens my analytical approach and data-driven mindset in performance marketing. Core Skills - Digital campaign planning and execution - Lead generation and sales funnel optimization - CRM management and marketing automation - Inbound and outbound marketing strategy - Performance reporting and metric analysis