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Kelly I.
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Kelly I.

Social Media Scaling for SaaS & Subscription Brands | Reels & TikTok

📈 Your SaaS or subscription brand is posting - but it's not turning into followers, trial signups, or retained users. That's a system problem, not a content problem. I build organic content systems for SaaS and subscription-based brands: strategy, Reels/TikTok production, and captions that turn scrolling into signups and signups into retained users. 🌟 Results I've delivered: → Grew a SaaS brand to 96K organic Instagram followers - zero paid ads → Built repeatable Reels hitting 500K+ views, not one-off luck → Designed content calendars tied to product launches and feature drops 🔧 What's included: 📅 Monthly content calendar & strategy 🎬 Reels/TikTok editing (CapCut + trend research) ✍️ Storytelling-driven, conversion-aware captions 🔍 Hashtag + organic growth tactics 📊 Monthly performance reports tied to growth goals ✅ Best fit if you're: - A SaaS or subscription brand growing organically before (or instead of) scaling ads - Launching features/updates and need content that turns them into growth moments - Too busy to plan, film, edit, and post consistently in-house Message me with your Instagram/TikTok handle and I'll tell you within a day what's holding your growth back.

🇬🇷Thessaloniki, Greece$25/hr100% JSS4.63 (19)Since Aug 2025

Earnings and projects

MRR
$737

Last 6 months ÷ 6

World#61,458 / 412k
🇬🇷Country#130 / 1,051
Revenue, last 30 days
$600

Last 6 months: $4.4k

World#58,097 / 412k
🇬🇷Country#135 / 1,051
Total earnings
$18k

Billed in all: $19k

World#147,367 / 412k
🇬🇷Country#383 / 1,051
Per project
$458

$295 in the last 6 months

World#190,892 / 412k
🇬🇷Country#503 / 1,051
Projects, last 6 months
15

Across 16 contracts

81% fixed19% hourly
World#9,888 / 412k
🇬🇷Country#14 / 1,051
Projects in all
40

Across 43 contracts

72% fixed28% hourly
World#75,669 / 412k
🇬🇷Country#198 / 1,051

Earnings, last 30 days

$19.3k+$600 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$18.5k$19.0k$19.5kOct 9Oct 24Nov 8

Skill rankings: Top 11% in Social Media Account Integration

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Omnichannel Automation71 freelancers · 🇬🇷 #1Top 23%
  2. #17Omnichannel Marketing73 freelancers · 🇬🇷 #1Top 23%
  3. #49Ad Content Creation355 freelancers · 🇬🇷 #1Top 14%
  4. #67Social Media Account Integration617 freelancers · 🇬🇷 #1Top 11%
  5. #106Video Marketing778 freelancers · 🇬🇷 #1Top 14%
  6. #123Social Media Audit608 freelancers · 🇬🇷 #2Top 20%
  7. #167Pinterest1,387 freelancers · 🇬🇷 #2Top 12%
  8. #229AI Content Writing1,517 freelancers · 🇬🇷 #2Top 15%