Luis S.

The script tells you what happens. The direction tells you how it feels. AI brand films and commercials for brands and agencies. You approve every frame before production; what you choose is what you get. Not explainers. Not slideshows. Directed films where every frame has a reason to exist. HOW IT WORKS Map: the idea becomes a shot plan, what each shot is and what it delivers. Approval: production design in still frames. This is where you sign off. Realization: every shot is directed against what you approved. Cut: edit, color and sound. Original: the master and its versions, ready to run. You don't approve a description. You approve the image. WHAT I MAKE • Pitch pieces: styleframes and an 8 to 15 second pilot to win the account before production starts. • Commercials and brand films, 15 to 60 seconds. • Series of 5 to 9 pieces that look like one campaign, with cuts and formats for every screen. • Characters that keep their face and products that keep their shape, shot after shot. Work spans brand films, commercials, SaaS and product vision videos, documentary-style YouTube content, narrative shorts and Reels. The category changes. The discipline does not. RECENT WORK Colgate, Président, Dalberg and other brands, plus production companies in the US. FOUR RULES THAT DON'T CHANGE 1. The world comes before the image. Light, palette, rules and characters are set first. 2. A person decides. The tools propose; the director chooses. 3. Notes come early. The cheap change is the one made before production. 4. What I promise, I deliver. If something stalls, you hear it from me first. WHAT TO EXPECT A fixed price per piece or package, agreed before we start. If the scope changes, the change is quoted before it's made. You receive the film: master, versions and approved takes. Logos, packaging and brand type are corrected in post, never left to the tool. You work with me directly. Behind me is a studio, Pull The Frame, base in Argentina: production design, edit, color and sound under one roof, working US business hours. English and Spanish. If you have a script that needs to be directed, not just illustrated, send it. A brief, a half-finished idea or a pitch you need to win next week works too.