Jessica V.

I help brands unlock more revenue from the customers they already have. With 12+ years of experience in retention and lifecycle marketing, I design and optimize email, SMS, push, and CRM programs that drive repeat purchases, increase LTV, and reduce churn across B2C, B2B, and DTC businesses. My work is grounded in one core belief: Retention works best when strategy, data, and execution are aligned. I don’t just “send more emails.” I help brands understand: Where revenue is actually coming from Where customers are falling out of the journey What to automate, what to personalize, and what to stop doing entirely From there, I build segmentation-led, automated lifecycle systems that scale without burning lists or teams. What I do best Retention & lifecycle strategy (email, SMS, push, CRM) Segmentation and personalization frameworks Flow audits, rebuilds, and optimization Data analysis, reporting, and KPI clarity A/B testing focused on revenue, not vanity metrics Turning complex data into clear, actionable plans My approach blends clear strategy, thoughtful storytelling, and rigorous performance analysis. Every recommendation is tied to impact, not trend-chasing. If you’re looking for someone who can zoom out, diagnose what’s really happening in your lifecycle, and then roll up their sleeves to fix it, we’ll work well together. Specialties: Retention Marketing • Lifecycle Marketing • CRM Strategy • Email Marketing • SMS Marketing • Push Notifications • Segmentation • Personalization • Automation • A/B Testing • LTV Growth • Churn Reduction • Loyalty and Subscription