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Rupinderpal K.

Rupinderpal K.

Social Media Manager | Content Strategy | Instagram Reels & Growth

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 | 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗥𝗲𝗲𝗹𝘀 | 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗹𝗼𝘄 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗼𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗵𝗮𝘁 𝗶𝘀𝗻'𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀? I help brands grow on Instagram, Facebook, TikTok, LinkedIn, and YouTube through strategic content, engaging Reels, organic growth, and results-focused Social Media Management. With 10+ years of experience in Social Media Marketing, Digital Marketing, and Content Strategy, I help businesses increase visibility, attract targeted followers, boost engagement, and turn social media into real business opportunities. I don't just post content. I build social media systems combining strategy, content creation, short-form videos, community engagement, and measurable growth. 𝗠𝗬 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝟭. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 ✓ Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest & X Management ✓ Social Media Strategy, Content Calendars & Audience Research ✓ Organic Growth, Competitor Analysis & Profile Optimization ✓ Content Scheduling, Publishing, Community & DM Management 𝟮. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗮𝗻𝘃𝗮 𝗗𝗲𝘀𝗶𝗴𝗻 ✓ Instagram Posts, Facebook Content, LinkedIn Posts & Carousels ✓ Canva Graphics, Stories, Infographics & Branded Templates ✓ Social Media Copywriting, Captions, Hashtags & CTAs ✓ Content Repurposing, Brand Identity & Promotional Creatives 𝟯. 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗥𝗲𝗲𝗹𝘀 & 𝗦𝗵𝗼𝗿𝘁-𝗙𝗼𝗿𝗺 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗶𝗻𝗴 ✓ Instagram Reels, TikTok Videos & YouTube Shorts ✓ CapCut Video Editing, Subtitles, Transitions & Trending Audio ✓ Reel Scripts, Engaging Hooks & Video Storytelling ✓ Long-Form Video Repurposing & Reels Growth Strategy 𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 ✓ Facebook Ads & Instagram Ads Support ✓ Organic Lead Generation & Brand Awareness Campaigns ✓ Conversion-Focused Content, Captions & CTAs ✓ Social Media Funnels & Audience Engagement 𝟱. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 Instagram Insights, Facebook Analytics & Performance Tracking Reach, Engagement, Impressions & Follower Growth Monthly Reports & Data-Driven Content Optimization 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 & 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 ✔ European Wellness Brand: Managed social media content across 9 international markets, ensuring consistent branding. ✔ D2C Baby Food Brand: Built content strategies, calendars, Reels, and community engagement systems. ✔ B2B Fintech & AI: Developed LinkedIn thought-leadership content to strengthen brand authority. ✔ Real Estate: Created social media strategies focused on attracting potential buyers and inbound enquiries. ✔ Beauty, Wellness & Hospitality: Improved visual branding and developed Reels-focused content strategies. 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 E-commerce & Shopify | Real Estate | Beauty & Skincare | Healthcare & Wellness | Tech & SaaS | B2B | Coaching | Fitness | Travel & Hospitality | Food & Beverage | Education | Personal Brands | Nonprofits 𝗧𝗢𝗢𝗟𝗦 & 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 Design & Video: Canva, Cap Cut, Figma Platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X Management: Meta Business Suite, Scheduling Tools Ads & Analytics: Meta Ads Manager, Instagram Insights, Facebook Analytics, GA4 AI Tools: ChatGPT, AI Content Research & Creative Workflows 𝗠𝗬 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 1. AUDIT & STRATEGY: Analyze accounts, competitors, audience, and growth opportunities. 2. CONTENT PLANNING: Develop content pillars, monthly calendars, and platform-specific strategies. 3. CONTENT CREATION: Design Canva posts, carousels, Reels, Shorts, Stories, and captions. 4. MANAGEMENT & GROWTH: Schedule content, manage engagement, and build audience relationships. 5. OPTIMIZATION: Track performance and improve content based on analytics. 𝗪𝗛𝗬 𝗛𝗜𝗥𝗘 𝗠𝗘? ✅ 10+ Years of Digital Marketing & Content Strategy Experience ✅ End-to-End Social Media Management Strategy to Execution ✅ Instagram Reels, TikTok, Cap Cut & Canva Expertise ✅ B2B, B2C, E-commerce & Service Business Experience ✅ Organic Growth, Engagement & Lead Generation Focus ✅ Data-Driven Strategies & Reliable Delivery 𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗚𝗥𝗢𝗪 𝗬𝗢𝗨𝗥 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔? Need an Instagram Manager, Social Media Manager, Content Creator, Reels Editor, or Facebook Marketing Specialist? I'll help build a consistent, professional, growth-focused social media presence. 📩 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗿 𝗶𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗴𝗼𝗮𝗹𝘀, 𝗮𝗻𝗱 𝗜'𝗹𝗹 𝘀𝘂𝗴𝗴𝗲𝘀𝘁 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

🇮🇳Firozpur, India$8/hr100% JSS5.00 (1)Since May 2026

Earnings and projects

MRR
$441

Last 6 months ÷ 2.2 months active (since Sep 2026)

World#83,050 / 412k
🇮🇳Country#8,800 / 45.9k
Revenue, last 30 days
—

Read daily since Nov 3, under 30 days

Total earnings
$963

Billed in all: $1.1k

World#397,248 / 412k
🇮🇳Country#42,978 / 45.9k
Per project
$241

$238 in the last 6 months

World#250,000 / 412k
🇮🇳Country#29,884 / 45.9k
Projects, last 6 months
4
50% fixed50% hourly
World#51,813 / 412k
🇮🇳Country#6,157 / 45.9k
Projects in all
4
50% fixed50% hourly
World#283,741 / 412k
🇮🇳Country#35,184 / 45.9k

Earnings, last 30 days

$1.1kNothing earned since Nov 3Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,040$1,060$1,080$1,100Nov 3Nov 6Nov 8

Tracked from Nov 3, 2026.

Skill rankings: Top 14% in Caption

Ranked by MRR among everyone on Upwork with the skill.

  1. #25Hashtag Research120 freelancers · 🇮🇳 #3Top 21%
  2. #42Facebook Business Page199 freelancers · 🇮🇳 #3Top 21%
  3. #89Company LinkedIn Profile399 freelancers · 🇮🇳 #7Top 22%
  4. #104Caption737 freelancers · 🇮🇳 #5Top 14%
  5. #184Content Planning928 freelancers · 🇮🇳 #6Top 20%
  6. #215Content Calendar900 freelancers · 🇮🇳 #9Top 24%
  7. #435Facebook Marketing1,913 freelancers · 🇮🇳 #72Top 23%
  8. #440LinkedIn Marketing1,819 freelancers · 🇮🇳 #43Top 24%