Shahla A.

"Transforming Enterprise Data Complexity into Executive Strategy." Most Power BI developers can build a pretty chart, but they don't understand the underlying database architecture of a multi-million dollar corporation. I do. With over a decade of high-stakes experience—ranging from Banking Data Centers to leading the MIS Department of a Pharmaceutical giant—I specialize in building robust, automated Power BI ecosystems that drive business value. Why Hire a Former Head of MIS? Enterprise-Grade T-SQL: I don't just "run queries." I optimize complex stored procedures and relational database designs to handle large-scale datasets that crash standard dashboards. Legacy Modernization (Crystal Reports to Power BI): I am an expert in migrating legacy reporting systems into modern Power BI environments. I understand how to preserve business logic while upgrading to Paginated Reports and Interactive Dashboards. Compliance & Data Integrity: Having worked in the Pharmaceutical and Banking sectors, I understand that data accuracy is a requirement, not a goal. I implement Data Governance and Audit-Ready reporting structures. The Business-IT Bridge: I have spent years in boardrooms. I translate "Data Chaos" into KPIs (YoY, MTD, Variance Analysis) that stakeholders actually use to make decisions. Technical Proficiencies Visualization: Power BI (DAX, Power Query), Paginated Reports, Dashboard Design. Database Engineering: Exceptional T-SQL, SQL Server, Database Design, ETL Pipelines. Legacy Systems: Expert-level Crystal Reports (8 years of specialized freelance delivery). Automation: Excel VBA, Power Automate, Financial Reporting Automation. Domain Expertise: Pharmaceutical MIS, Banking Data Operations, Supply Chain Analytics. Professional Background Head of MIS (Pharmaceutical Sector): Managed the end-to-end data strategy and reporting lifecycle, rising from internee to Department Head in 4 years. Programmer Analyst (Soneri Bank Data Centre): Managed high-availability SQL environments and data integrity for a leading financial institution. Independent BI Consultant: 8+ years of delivering specialized reporting solutions for global clients, focusing on complex SQL and Crystal Reports development. Ready to modernize your data strategy? If you are moving away from legacy systems or need a BI partner who understands Business Strategy as well as Code, click the button to invite me to your project. Let’s turn your information into your greatest asset.