Travis B.

I am a seasoned full funnel marketer that bridges the gap between "Brand Acquisition" and "Customer Retention", owning the strategy and execution to ensure profitable and sustainable growth. If your brand is looking to scale revenue and profits without chaotic operations, I am the strategic partner you need. I bring 15 years of experience architecting marketing ecosystems for 70+ brands, including global names like Yellow Tail Wines, Expedia, and Zala. I have a strong background in Lifecycle & Growth Marketing, Web Design, CRO, SEO, and Ad Management. This multidisciplinary experience allows me to execute Comprehensive Customer Journey Mapping - unifying your Acquisition and Retention strategies to ensure a seamless customer experience from the first Ad impression to the final Loyalty flow. How I Drive E-Commerce Growth (The "Full Stack" Approach): ✪ Creative Direction: My background in design means I provide strategic direction to your designers and agencies that actually improves conversion rates, ensuring visual consistency across all channels. ✪ Traffic & Conversion: Having managed SEO and Promotions, I understand the mechanics of acquisition (CAC) and site experience (CRO). I ensure traffic lands on pages designed to convert. ✪ Retention-Led Profit: I pair top-of-funnel expertise with world-class Lifecycle Marketing, scaling email/SMS revenue from 5% → 40% to maximize Contribution Profit. The Results I Deliver: ✪ Revenue Scale: Consistently scaling Email/SMS revenue contribution to 40%+ of total sales, creating a buffer against rising Ad costs. ✪ Rapid Impact: Delivered a 130% revenue increase in 6 weeks by restructuring campaign strategy and execution. ✪ Team Leadership: Successfully coordinated distributed creative teams (Designers/Copywriters) and agencies for global brands like Vitasave. ✪ Product Launches: Orchestrated a 4X revenue lift for a product launch via tight coordination of Ads, Web Design updates, and Lifecycle segmentation. My Strategic Advantage: ✪ Full-Funnel Fluency: I speak the language of your Developers (HTML/CSS/Liquid), your Creatives (Figma/Adobe), and your Analysts (SQL/Data). This eliminates silos and speeds up execution. ✪ Agency-Level Frameworks: As a former Strategy Director, I bring the "Playbooks" used to scale 60+ clients. I provide institutional-grade strategy on how to organize your Marketing Calendar for maximum efficiency. ✪ AI-First Workflows: I implement modern tools (Claude, Zapier, n8n) to automate manual reporting, allowing your team to focus on creative and strategy. Core Leadership Services: ✪ Fractional CMO / Head of eCommerce: Full oversight of Calendar, Strategy, Team, and P&L. ✪ Acquisition & Promo Management: Orchestrating campaign calendars, creative briefing, and managing ad agencies for accountability (ROAS). ✪ eCommerce Operations: Shopify Plus merchandising, CRO roadmaps, and SEO structure. ✪ Lifecycle & Retention Strategy: Customer Journey Mapping, Churn Prevention, and LTV maximization. Tech Stack & Platforms: I am highly specialized in top-tier E-com stacks: ✪ Strategy & Ops: Asana, Jira, Google Analytics 4, Contribution Profit Modeling. ✪ Creative & Web: Figma, Visio, Adobe Creative Suite, HTML, CSS. ✪ eCommerce: Shopify Plus, WooCommerce, Amazon. ✪ Retention & CRM: Klaviyo, HubSpot, Salesforce, Yotpo. I am an autonomous operator who understands the balance between Brand Aesthetics and Performance Metrics. Whether you need to professionalize your current marketing department or scale a new one, I have the systems ready to deploy. Click the green "Invite" button to discuss your 2025 growth roadmap.