Mario A.

100% job success rate. A big fan of David Ogilvy and his book Ogilvy on Advertising. Lived in Chicago, IL, now in Europe. Hello there, Over the past 10 years, I’ve become known for being proactive, dependable, and focused on results. I help clients create better content, rank high on Google, and get cited by AI platforms. My rule for creating high-quality content is straightforward: Make it original, genuinely helpful, and valuable enough for people to read, search engines to recommend, and AI platforms to cite. My SEO workflow: Identify and fix technical issues, conduct keyword research to determine which keywords are worth targeting, create and structure content so that it meets search engine requirements, optimize internal linking, build relevant backlinks, improve site architecture and user experience, and continuously monitor performance and refine the strategy. My secret to GEO: Identify the questions your target audience asks AI platforms, create original and authoritative content that answers those questions clearly, structure information so AI systems can easily understand and retrieve it, strengthen my client's brand’s authority across the web, earn relevant mentions and citations from trusted sources, implement appropriate structured data, and continuously monitor where and how the brand appears in AI-generated answers. == What I Bring To The Table & My Experience == Writing & Editing ✓ I've been writing and editing long before AI tools became available. I can research and write without ever touching AI tools. At the same time, I'm proficient in using AI tools, and I know how to craft and adjust prompts to make them produce the exact results my clients need. In short, whether you need a human-written piece of content or a high-quality AI-generated one, I can deliver it. I've written content for different industries, including B2B & SaaS, finance & legal, healthcare, real estate, food & beverage, travel, psychology, and e-commerce. I can tailor the structure, tone, style, and other elements to your specific requirements. SEO ✓ Ahrefs, Semrush, Screaming Frog, Microsoft Clarity, among others. I've been using virtually all major SEO tools for a long time. Technical audit, keyword research, backlink audit, on-page and off-page optimization, local SEO. I have extensive experience in all of these areas. There are numerous pages and articles for various companies that rank at the top of Google due to my SEO work. My past clients include QIMA, Paylocity, Unqork, Remote, Adwave, 60Out, and Anomali, among others. GEO ✓ Over the past four years, users have increasingly turned to AI platforms for answers and recommendations. You want your brand, products, and services to be mentioned and recommended when your potential customers ask relevant questions. AI engines provide answers based on semantic associations. Increasing AI visibility is not primarily about targeting keywords. It is about creating strong semantic associations. I've helped many clients get their brands, products, and services cited by AI platforms. Conversion Rate Optimization (CRO) ✓ If you want more of your visitors or users to become subscribers or customers, you need to improve your conversion rates. There may be different issues on your website that make visitors reluctant to take the next step. For one of my clients, I identified and fixed over twenty issues that had been preventing users from subscribing to the client's podcast. As a result, the conversion rate increased by nearly 25%. Content Quality Assurance ✓ I've worked as a content quality auditor for Google products, ensuring that Google product listings on Best Buy and other e-commerce stores met strict requirements. This type of work demands exceptional attention to detail. I bring that same level of precision to website content, presentations, and other materials or data, making sure they meet your requirements, remain consistent, and are free of errors. Very little escapes my eye. \\ 𝐓 𝐄 𝐒 𝐓 𝐈 𝐌𝐎 𝐍 𝐈 𝐀 𝐋 𝐒 // "Mario has a knack for being thorough while keeping things clear and concise. What impresses me most is how quickly he understands the intent behind an assignment. Even when our instructions aren’t perfectly clear, he seems to grasp exactly what we’re trying to achieve and rarely needs extensive clarification." ---------------------------------------------------------------------------------------------------------------------- Please note that my Upwork profile does not fully reflect the extent of my experience because I've spent most of my career working with SEO agencies rather than freelancing. Contact me now and let's discuss how to achieve your goals. If you have any questions about me or my work, please ask, and I'll gladly provide whatever information you need.