Nafinia P.

GTM & Marketing Strategy Lead | B2B SaaS / Services

I’m Finia, a GTM and marketing strategy lead helping B2B (climateTech, Fintech, SaaS) companies turn business goals into a focused go-to-market plan and execution roadmap. I specialize in positioning, growth experiments, and multichannel execution across content/SEO, paid media, and CRM/lifecycle, with experience operating in lean teams across APAC. If you need clarity on what to prioritize in the next 60–90 days, from ICP, messaging, channels, and measurable targets, I can help. Specializations: - GTM strategy & execution: ICP, positioning, messaging, and competitive angles - 60–90 day growth roadmap with priorities, KPIs, and budget guidance - Demand gen across social media, content marketing, and SEO - Lifecycle/CRM strategy (onboarding, nurture, retention, winback) - Funnel + conversion analysis (landing pages, offers, lead flow)