Trever C.

Subscription apps and telehealth brands hire me when churn is eating their growth. I tripled free to paid conversion at Carb Manager and lifted re-subscriptions 96% at an AI language app. I design the strategy, write the copy, and build it myself. I'm a lifecycle, CRM and retention consultant with 15+ years in subscription apps and SaaS, and most of my work today is in health: GLP-1, hormone and longevity telehealth, wellness apps and concierge medicine. Right now I'm building lifecycle for an IV hydration brand and an LA concierge medicine practice. Before that I worked with Juniper, the Australian GLP-1 telehealth brand recently acquired by Hims & Hers, where my copy helped bring more than 10,000 churned patients back in 2025. As VP of Growth at Carb Manager, my CRM program drove a 52% revenue uplift while the app climbed from #103 to #12 in its App Store category, and it stayed in the top 20 for 3 years. All told, my lifecycle messages have gone out more than 200 million times to nearly 50 million people. Results clients have seen: • Free to paid conversion from 1.5% to 4.5% on a 7 day trial, Carb Manager • 96% increase in re-subscriptions from lapsed and cancelling users (push and email), AI language app • 10,000+ churned patients reactivated in a year, GLP-1 telehealth brand • Attributed revenue up 2.6x to 4.3x after fixing duplicate customer profiles, multi-brand telehealth client • 444% YoY increase in peak season paid memberships, fitness app • 70% improvement in Day 7 retention, mental wellness app • Enterprise migration to Braze in 3 months after 12+ months of delays Platforms: I work mostly in Braze (Level 2 certified) and Customer io, and hands-on in Klaviyo, Iterable, ActiveCampaign, OneSignal and CleverTap, with Amplitude and Mixpanel for analytics. I write Liquid daily and build AI personalization inside the platform, like a Customer io to ChatGPT integration that sent 1:1 push messages in 12 languages. In health, I keep clinical data out of marketing tools and write within the rules, from HIPAA in the US to Australia's ban on advertising prescription medicines. What I can help with: 1. Lifecycle and retention audit. Where you're losing people between signup, first payment and renewal, and a ranked plan for what to fix first. 2. Audit plus strategy and build specs. For teams who want an expert plan but would rather build it themselves: every flow mapped out with triggers, exit rules and message briefs, plus the events your developers need to add. 3. Audit, specs and copy. All of the above plus the finished messages, so all that's left is the build. 4. Full build. I plan, write and build the flows inside your platform on a flat rate, with a results review once they've been live for 30 days. 5. Churn and win-back sprint. Cancellation saves, failed payment recovery and win-back, built and tested in two to four weeks. 6. Deliverability audit. Why your emails land in spam or promotions, and the fixes, from authentication and list hygiene to sending volume and engagement rules. 7. Ongoing CRM optimization. A monthly retainer for testing, new flows and campaigns. Good fit: subscription apps, telehealth and SaaS, from funded startups to seven and eight figure brands, with a messaging platform in place (or a platform decision to make) and a retention, activation or trial-to-paid number someone owns. Not a fit: one-off email blasts, ecommerce newsletters, or hourly button-pushing. "His email, in-app, and web copy lead to a major uplift in customer retention, free trial sign-ups, conversions from 'Trial' to 'Paid'... He's not cheap, but he's not your run-of-the-mill copywriter. If he's available, lock him down!" Joe Kindness, CEO, AgencyAnalytics American based in Spain. I work async, and my afternoons overlap with US Eastern mornings. Tell me the number you need to move and the platform you're on, and I'll tell you where I'd look first.