Seth B.
Brand Strategy | Marketing Operations | AI Systems | HubSpot
Scale your brand without losing its soul. I build AI-powered marketing engines that fuel business growth without sacrificing your identity. I don't just 'prompt' AI. I help companies use it to grow their business with tailored automations and apps that deliberately keep humans in the loop. For more than 15 years, I've helped my clients bridge the gap between brand strategy and technical infrastructure. I work with founders and growth-stage companies seeking a trusted partner to architect their branding, marketing, and operations into a single, cohesive engine. ---------- The Hybrid Edge: Soul + Brain Most agencies provide either the "Creative" (a beautiful brand that lives in a PDF) or the "Technical" (a complex automation that lacks a human voice). I bridge this gap by building Agentic Brand Systems that drive business growth. ▸ The Soul: Using my background in Linguistics, I develop scientific naming strategies and high-fidelity brand voices. ▸ The Brain: I build the "nervous system" behind that voice using HubSpot, Make, and custom API integrations (Claude, OpenAI, Gemini). ---------- Reboot and Reinvent Your Business ▸ Strategic Naming & Identity: I don't just "find a name." I engineer a linguistic identity that is legally viable and market-ready. ▸ Design and Development: Breathe life into your brand with fresh visuals and a compelling digital presence including full website design, build, and custom apps. ▸ AI Operations (AiOps): Custom AI agent development to automate lead qualification, content creation, and customer triage within your CRM. ▸ Full-Stack Marketing: From Meta/Google Ads to social media, we ensure your brand message is consistent across every touchpoint. ▸ Regulatory Compliance: Expertise in specialized technical niches, including finance, healthcare, and consumer goods. ---------- Why Clients Choose Me I listen to understand the goals of your business, then design solutions that scale. I’ve founded two businesses myself and run a YouTube channel with over 1 million views. This "Founder-to-Founder" perspective means I understand the pressure of ROI and the realities of running a business day-to-day. You’ll get more than a "project"; you’ll get operational assets and a roadmap to achieve your primary business goals. ---------- Technical Stack & Integrations ▸ Platforms: HubSpot (Advanced Architecture), Make, Google Ads, Meta Ads. ▸ Artificial Intelligence: API-level integration, custom LLM persona development, Agentic workflows (Claude, Gemini, OpenAI). ▸ Creative: Website builds, marketing assets, podcast/video production & editing. ▸ Development: Python, JavaScript, App Development for Windows and macOS. ▸ Strategy: Naming, Brand Voice Audits, Fractional CMO/CTO Consulting.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $43k
Billed in all: $951,670$952k
$4.3k in the last 6 months
Across 328 contracts
Earnings, last 30 days
Skill rankings: Top 0.47% in Storytelling
Top 1% in 7 of 17 skills, ranked by MRR among everyone on Upwork with the skill.
- Linguistics475 freelancers · 🇺🇸 #2Top 0.63%🇺🇸#2 of 61
- Generative AI Prompt Engineering427 freelancers · 🇺🇸 #2Top 0.70%🇺🇸#2 of 47
- #7Brand Naming249 freelancers · 🇺🇸 #4Top 3%🇺🇸#4 of 76
- #12Storytelling2,569 freelancers · 🇺🇸 #6Top 0.47%🇺🇸#6 of 667
- #14Brand Marketing1,198 freelancers · 🇺🇸 #9Top 1%🇺🇸#9 of 408
- #18Corporate Brand Identity2,351 freelancers · 🇺🇸 #10Top 0.77%🇺🇸#10 of 348
- #20Brand Identity & Guidelines3,286 freelancers · 🇺🇸 #9Top 0.61%🇺🇸#9 of 462
- #29Business Consulting1,810 freelancers · 🇺🇸 #22Top 2%🇺🇸#22 of 716