Aitor M.
Senior SEO & GEO Consultant | Content & AI Search (EN/ES/PT)
I make brands visible in AI search (ChatGPT, Gemini, Claude, Perplexity), not just Google. The way users find brands is shifting rapidly from traditional Google results to AI search engines. Yet, many remain completely invisible there. With 11+ years in SEO and content creation, I bridge the gap between traditional search and generative AI. Alongside full-cycle SEO, I build and manage GEO and AEO programs that track, improve, and protect brand visibility across LLMs, spotting presence gaps before your competitors do. 🎯 What I do - SEO: Keyword research, content strategy, on-page optimization, technical audits, content clusters, internal linking, and backlink profile optimization. - GEO / AI Visibility: Monitoring brand citations across AI engines, fixing visibility gaps, and structuring content so LLMs actually surface it. - Content & Copywriting: High-converting articles, landing pages, e-books, buying guides, product reviews, technical docs, and newsletters. - Translation & Localization: Reviewing, editing, and creating SEO-optimized translations across English, Spanish, and Portuguese with native accuracy and cultural nuance. 🌍 Experience & languages - Sectors & Adaptability: Deep experience in SaaS, FinTech, LegalTech, E-commerce, AI, Cybersecurity, Finance, and B2B, with a strong research methodology that allows me to quickly master new or niche industries. - Multilingual Execution: Native-level strategy in English (US/UK/AU/CA), Spanish (EU/LATAM), and Portuguese (BR/EU). 📈 Proven impact - RefurbMe: +71% organic clicks, +155% top-10 keywords, and 82 new featured snippets leading bilingual SEO and content end-to-end. - 2sync: Head of SEO/GEO (2023–2026), managing content, technical audits, E-E-A-T implementation, and global GEO scaling. - Insightful: Ongoing GEO program tracking brand visibility across ChatGPT, Gemini, Claude, and Perplexity. 🛠️ Toolkit - SEO & Analytics: Ahrefs, Google Search Console, Google Analytics, Screaming Frog - GEO & AI Workflows: Claude Code, Visual Studio Code, IDE environments, Otterly.AI - Content & CMS: WordPress, Figma, Canva - Localization: Trados, OmegaT, Weblate - Collaboration: Notion, Slack, Trello 🤝 How we can work together I am available for monthly retainers, long-term strategic partnerships, and ongoing advisory or project-based roles tailored to your needs. Message me to discuss your project or set up a quick call.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $17k
Billed in all: $220,489$220k
$2.5k in the last 6 months
Across 8 contracts
Across 187 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 1% in Portuguese to Spanish Translation, of 79. Ranked by MRR among everyone on Upwork with the skill.
- Portuguese to Spanish Translation79 freelancers · 🇪🇸 #1Top 1%🇪🇸#1 of 10
- #41Ahrefs1,073 freelancers · 🇪🇸 #2Top 4%🇪🇸#2 of 12
- #52Spanish to English Translation1,930 freelancers · 🇪🇸 #6Top 3%🇪🇸#6 of 206
- #70English to Spanish Translation2,468 freelancers · 🇪🇸 #10Top 3%🇪🇸#10 of 323
- #136Creative Writing10,453 freelancers · 🇪🇸 #1Top 1%🇪🇸#1 of 126
- #142SEO Content4,229 freelancers · 🇪🇸 #4Top 3%🇪🇸#4 of 55
- #197Blog Writing13,251 freelancers · 🇪🇸 #4Top 1%🇪🇸#4 of 108
- #197Editing & Proofreading11,045 freelancers · 🇪🇸 #1Top 2%🇪🇸#1 of 128