Jessica C.

Brand, positioning, and messaging work isn't separate from growth — it's what makes growth sustainable. I do both, and I measure both. ⬆️ $50M+ in increased annual revenue driven by organic search for a hospitality brand ⬆️ 900% average ROAS on a multi-channel e-commerce ad campaign in a saturated market ⬆️ 1B+ earned impressions across consumer, B2B, and regulated industries ⬆️ 15M+ aggregate social interactions across multiple sectors With nearly 20 years of experience, I work at the intersection of brand, content, and growth — building systems that make marketing compound over time rather than reset with each new initiative. My background spans positioning and messaging strategy, GTM planning, performance marketing, content and UX strategy, CRO audits, lifecycle programs, and fractional CMO work for early- and growth-stage companies. Most clients come to me after outgrowing freelancers and before hiring a full agency or full-time lead. They value my ability to move quickly, bring order without overcomplicating things, and balance senior-level judgment with high-quality execution, especially when getting the story right matters as much as driving growth. I’ve partnered on brand, messaging, and growth initiatives with organizations ranging from global brands to public-sector organizations and high-growth companies, including Nike, NASA, PetSmart, Cox Media, Best Western, Cerebral, Pulte Homes, the University of Arizona, Insight Enterprises, Pfizer, Finlandia, the U.S. Chamber of Commerce, El Monterey, UNS Energy Corporation, SmartSuite, HonorHealth, and the Arizona Office of Tourism. That range has shaped how I think about audiences, credibility, and how messaging performs across very different contexts. I work across messaging and content strategy, growth-focused copywriting, and conversion optimization, often with organizations where clarity, credibility, and alignment materially affect outcomes. I’m frequently brought in to provide experienced insights to help teams sharpen their narrative, align stakeholders, improve systems and performance, and translate complex ideas into language that performs across channels. I partner closely with growth, product, and leadership teams, which gives me a strong read on how narratives evolve — and where they tend to break down. My focus is on building messaging systems and content that hold up across real-world use: websites, sales and marketing materials, lifecycle programs, and GTM efforts. In addition to project-based work, I operate as a Fractional CMO for early- and growth-stage companies, supporting strategic planning, messaging alignment, and execution where senior marketing leadership is needed but a full-time hire isn’t yet the right move.