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Alex G.
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Alex G.

Marketing Funnels, Ai Systems, CRO, Social & Search PPC, SEO/AEO, PR

I build complete marketing funnels that combine paid and organic acquisition, AI integration, conversion optimization, and advanced analytics to turn traffic into measurable revenue. With 23 years of marketing experience and 800+ clients ranging from startups to Fortune 500 brands, I specialize in building end-to-end growth systems, not just running individual campaigns. My approach connects every stage of the customer journey: attracting the right audience, converting visitors into leads or customers, integrating AI-powered follow-up and automation, nurturing prospects, and using analytics to continuously improve performance. Whether you need a complete marketing funnel built from scratch, an AI-enhanced lead generation system, or a comprehensive overhaul of your existing marketing, I bring both the high-level strategy and hands-on execution. --- WHAT I SPECIALIZE IN 1. Full-Funnel Marketing Strategy & Development Complete marketing funnel architecture, strategy, and implementation Customer journey mapping from initial awareness through acquisition, conversion, and retention Integrated paid and organic acquisition strategies Landing page development, conversion optimization, and A/B testing Lead generation, qualification, nurturing, and retargeting Email, CRM, and marketing automation integration B2B, B2C, SaaS, eCommerce, and service business funnels 2. AI Integration & Marketing Automation Integrating AI into existing marketing funnels and business workflows AI-powered lead qualification, engagement, and follow-up AI voice agents, chatbots, and conversational lead capture Automated customer communication and appointment scheduling CRM integration, intelligent lead routing, and automated nurturing AI-assisted marketing analysis, content workflows, and campaign optimization Connecting AI tools with acquisition, conversion, and retention systems 3. Paid & Organic Customer Acquisition Google Ads: Search, Performance Max, Display, and YouTube Meta Ads: Facebook and Instagram PPC strategy, campaign development, management, and optimization SEO and AEO (Answer Engine Optimization) for traditional and AI-powered search Organic social media strategy and audience development Retargeting and sequential messaging across multiple channels Creative strategy, audience targeting, and systematic testing 4. Advanced Analytics, Attribution & CRO GA4, Google Tag Manager, and conversion tracking implementation Full-funnel performance measurement and attribution Custom dashboards, reporting systems, and marketing KPIs Customer acquisition cost (CAC), lifetime value (LTV), and ROI analysis Conversion funnel analysis and identifying revenue leakage Heatmaps, user behavior analytics, and A/B testing Data-driven budget allocation, forecasting, and scaling --- RESULTS I'VE DELIVERED 70%+ increase in sales through a 90-day advertising and funnel overhaul $13 cost per qualified lead acquisition through Meta Ads 500,000+ app downloads in six months through organic acquisition and retargeting 150%+ traffic growth across performance marketing initiatives $480K raised through an integrated paid and earned media launch funnel $8M in VC funding secured by clients following GTM and growth strategy engagements 14x ROAS achieved for an e-commerce brand --- PLATFORMS & TECHNOLOGIES Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads AI & Automation: ChatGPT/OpenAI, Claude, Gemini, Zapier, Make, n8n, AI Voice Agents, AI Chatbots CRM & Marketing Automation: HubSpot, Salesforce, GoHighLevel, ActiveCampaign Email & Retention: Klaviyo, Mailchimp, HubSpot, ActiveCampaign Analytics & Attribution: GA4, Google Tag Manager, Looker Studio, Meta Conversions API, Google Search Console Funnels, Websites & eCommerce: WordPress, Webflow, Shopify, ClickFunnels, Unbounce SEO & AEO: Semrush, Ahrefs, Screaming Frog, Google Se --- ABOUT ME I started my marketing agency with $250 while still in high school and grew it into one of the leading performance-focused marketing firms in NYC tri-state and Austin. Over more than two decades, I've worked with businesses across nearly every major industry, from early-stage startups to established enterprise brands. What sets me apart is my ability to see and execute the entire marketing picture. I understand how acquisition channels, messaging, technology, AI automation, conversion pathways, and analytics must work together to generate profitable growth. I'm equally comfortable developing an overarching marketing strategy, getting hands-on with campaign execution, integrating AI and automation tools, or digging into analytics to identify exactly where performance can improve. My focus is straightforward: build marketing systems that are measurable, scalable, and designed to produce business results. If you're looking for someone who can architect, implement, and optimize your entire marketing funnel rather than just manage another advertising channel, let's talk.

🇺🇸Austin, United States$88/hr100% JSS4.73 (950)Since Oct 2015
GlobeUpwork

Earnings and projects

MRR
$13k

Last 6 months ÷ 6

World#621 / 412k
🇺🇸Country#309 / 62.1k
Revenue, last 30 days
$7.5k

Last 6 months: $81k

World#2,662 / 412k
🇺🇸Country#1,050 / 62.1k
Total earnings
$2.21M

Billed in all: $2.51M

World#65 / 412k
🇺🇸Country#34 / 62.1k
Per project
$1.1k

$2k in the last 6 months

World#119,976 / 412k
🇺🇸Country#20,452 / 62.1k
Projects, last 6 months
40

Across 46 contracts

65% fixed35% hourly
World#1,553 / 412k
🇺🇸Country#300 / 62.1k
Projects in all
2,101

Across 2,412 contracts

60% fixed40% hourly
World#77 / 412k
🇺🇸Country#14 / 62.1k

Earnings, last 30 days

$2.51M+$7.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2.500M$2.505M$2.510M$2.515MOct 9Oct 24Nov 8

Skill rankings: #1 in 2 skills of 20

Rarest: top 0.06% in B2B Lead Generation, of 4,880. Ranked by MRR among everyone on Upwork with the skill.

  1. 1B2C Marketing1,239 freelancers · 🇺🇸 #1Top 0.08%
  2. 1Customer Acquisition Strategy237 freelancers · 🇺🇸 #1Top 0.42%
  3. 2Customer Acquisition639 freelancers · 🇺🇸 #2Top 0.31%
  4. 3B2B Lead Generation4,880 freelancers · 🇺🇸 #1Top 0.06%
  5. 3Paid Social670 freelancers · 🇺🇸 #3Top 0.45%
  6. 3Customer Retention Strategy624 freelancers · 🇺🇸 #2Top 0.48%
  7. 3Sales Funnel Implementation616 freelancers · 🇺🇸 #3Top 0.49%
  8. 3Marketing Audit582 freelancers · 🇺🇸 #3Top 0.52%