Laura H.

Senior Content Marketer & Product Marketer

Hello, I’m a creative, commercially focused Senior SaaS Product and B2B / B2C Content Marketing Strategist and Copywriter. I bring clarity and personality to complex products, turning technical capabilities into compelling positioning, content and integrated campaigns that generate demand, increase adoption and drive growth. Working at the intersection of product, sales and marketing, I lead projects from customer and market insight through positioning, messaging, go-to-market strategy, content creation, distribution and optimisation. I combine strong editorial instinct with rigorous research, Voice of Customer programmes and SME interviews to uncover original insights and create authoritative content that engages technical users, influences C-suite decisions and drives action. My work spans thought leadership, industry reports, white papers, eBooks, websites, landing pages, case studies, product launches, video, email, social media and sales enablement. Published work includes articles and features for leading technology and sector publications. HOW I CAN HELP • Product marketing: Customer and market research, positioning, messaging, value propositions, go-to-market strategy, product launches, adoption, lifecycle marketing and sales enablement. • Content strategy: Audience research, messaging frameworks, brand voice, editorial direction, content planning and channel strategy. • Copywriting and content creation: Thought leadership, executive ghostwriting, reports, white papers, eBooks, articles, case studies, websites, landing pages, email nurture and sales content. • Integrated campaigns: End-to-end campaign strategy and delivery across SEO, PPC, email, social media, PR, partnerships, video and events. • Website and conversion: Product and SEO copywriting, customer journeys, onboarding, UX and CRO, supported by analytics, testing and performance insight. • Marketing infrastructure: Marketing functions, messaging frameworks, content playbooks and repeatable campaign systems that improve quality, consistency and delivery. SELECTED RESULTS • Increased leads by 75% and product / brand awareness by more than 400% through targeted Meta campaigns and A/B-tested creative. • Increased SaaS product engagement by 319% and leads by 25% in eight weeks through onboarding improvements and an integrated email, social, video and website campaign. • Increased organic leads by 200% in three months by repositioning a complex technology offering and restructuring its website around search intent and customer needs. • Opened three new revenue streams, contributing to 30% revenue growth through product positioning, lifecycle communications and partner marketing. • Developed content and campaign strategies that generated £2.4 million in pipeline, rising to £5.1 million the following year. SECTOR EXPERIENCE My background spans B2B and B2C technology, including SaaS, PaaS, CPaaS, AI, MarTech, real-time messaging, DevOps, IoT and connected data platforms. I have also worked across law and professional services, iGaming, banking and finance, wellness, animal welfare, arts and culture, construction, sustainability, social impact, charities and NGOs, government, renewables, telecoms, supply chain, logistics and travel. Whether joining as the first marketing hire or embedding within an established team, I’m equally comfortable working independently, leading cross-functional projects or collaborating with product, sales, engineering and creative teams. I combine senior strategic direction with hands-on delivery and can take a project from an early commercial challenge to polished, high-performing output. I’m also a qualified canine therapist and a qualified, non-practising UK barrister, bringing first-hand expertise to animal welfare, wellness and legal projects. SELECTED CLIENTS The Audience Agency, Ably, Sogeti (Capgemini Group), Catapult, the European Union, Canterbury City Council, Wireless Innovation, Energy Wave Brighton, Beyond Pain Alexander Technique, NFC Group (now Smarter Technologies), Rockstar Group and Wana Create. CLIENT REVIEW “Working with Laura was an absolute pleasure. Amongst her many skills is an ability to assimilate a wide range of information and insight and turn it very quickly into high-quality output, on time and on budget. She is committed, hard-working and established excellent working relationships with colleagues across the company.” Jane Rosier, CMO, The Audience Agency