Gevorg L.

I help businesses turn signups into active customers, bring inactive users back, and build targeted email outreach campaigns. My work combines CRM strategy, lifecycle automation, campaign execution, and the technical setup behind reliable email delivery. CRM & lifecycle marketing I build welcome, onboarding, conversion, retention, and reactivation journeys using behavioral triggers, customer segmentation, and personalized messaging. I handle campaign planning, copy, automation setup, testing, and reporting, with a focus on conversion and repeat engagement. Email marketing & automation From promotional newsletters to automated customer journeys, I create responsive HTML emails, set up dynamic content, run A/B tests, and track performance to improve each campaign. Cold email & outreach I plan B2B outreach around the right audience, relevant messaging, and structured follow-ups. This includes prospect segmentation, personalized sequences, Smartlead setup, and campaign monitoring. Email infrastructure & deliverability I work with SPF, DKIM, DMARC, DNS records, sender authentication, API integrations, and deliverability troubleshooting to keep campaign execution technically sound. Tools & platforms CRM & lifecycle automation: Customer io, Smartico, HubSpot Cold email & outreach: Smartlead, Instantly Email delivery & infrastructure: Mailgun, SendGrid Technical skills: responsive HTML email, dynamic content, API integrations, DNS configuration, SPF, DKIM, and DMARC. I bring hands-on CRM and email marketing experience, including high-frequency lifecycle and promotional campaigns in iGaming. Whether you need an automation built, an existing journey improved, or an outreach campaign launched, I can take it from planning through implementation and reporting. Tell me about your platform, audience, and goals, and I'll help you define the next steps.