Erik W.

With over 14 years of experience in marketing, I specialize in lifecycle email and SMS marketing, CRM management, and retention & loyalty programming. My work spans various industries, including retail, DTC, B2B, and ecommerce. Here’s what I do best: Expertise: Lifecycle Marketing: - Planning and executing targeted email and SMS campaigns. - Audience segmentation and campaign optimization. - Proven success in increasing open rates and engagement. CRM Management: - Extensive experience with Salesforce, HubSpot, and more. - Data-driven customer relationship management. - Leveraging CRM insights for campaign improvements. Retention & Loyalty Programming: - Developing effective loyalty programs. - Analyzing and enhancing program performance. - Boosting customer retention and lifetime value. Highlights: - Improved open rates from 20% to 70% for hyper-growth brands. - Led successful email and loyalty strategies for Earth Fare. - Developed comprehensive email campaign strategies with sales and marketing teams. - Standardized and optimized loyalty email programs to increase engagement. Certifications: CompTIA Project+ Google Analytics Google Adwords Email Marketing Content Marketing Inbound Marketing Social Media Project Management Passionate about helping businesses grow, I’m here to elevate your email and SMS marketing. Let’s connect!