Rodrigo N.

A supplements brand I work with went from zero to 45% of store sales attributed to Klaviyo in 90 days. That is the job. ⭐ 𝟭𝟬𝟬% Job Success across 𝟭𝟱 completed projects on Upwork. 📈 𝟭𝟲𝟳% increase in sales from Klaviyo email marketing for a Shopify brand. 🎯 Ghostbed, a Shopify mattress brand: +𝟯𝟱% open rate and +𝟲𝟬% deliverability in two months. 🏆 𝟲 Klaviyo Academy certifications, including Deliverability, Strategist and Product. "We love Rodrigo and his team. They provide clear monthly reports, thoughtful planning within our budget, and actionable strategies with defined KPIs to work toward. Their expertise in Klaviyo and email marketing has made a noticeable impact, and it has been a very valuable partnership." - Daniella W., Co-Founder, Ultisana. Six months of ongoing Klaviyo work and counting. Most Shopify brands I meet already have Klaviyo installed, a few flows running, and email marketing doing far less than it should. The gap is almost never effort. It is that Klaviyo is being used as a send button instead of a system. I build Klaviyo around what the customer actually did: how recently they browsed, which category, how often they buy. Every campaign gets a segment, a goal and a number. That is email marketing as a channel you plan the month around, not a nice-to-have. Klaviyo accounts I have built or run: 𝗚𝗵𝗼𝘀𝘁𝗯𝗲𝗱 (Shopify mattress brand), 𝗨𝗹𝘁𝗶𝘀𝗮𝗻𝗮 Supplements, 𝗚𝗼𝗮𝘁𝘀 𝗧𝗿𝗮𝗶𝗹, 𝗙𝗼𝗿𝘁𝗲 𝗡𝗮𝘁𝘂𝗿𝗮𝗹𝘀, 𝗚𝗹𝗼𝘀𝘀 𝗮𝗻𝗱 𝗥𝗮𝗳𝗳𝗹𝗲𝘀 and 𝗔𝗺𝗶 𝗜𝘆𝗼𝗸. Behind that work sits Summit, the ecommerce team I work with, where 𝟯𝟱+ brands have come through our Shopify and Klaviyo projects: fashion, beauty, supplements, lifestyle and home, across Argentina, Spain and the United States. Most engagements start with a Klaviyo audit, because on a Shopify store the money is usually hiding in the gap between what Klaviyo reports and what actually happened. Klaviyo is the only channel I work on, and it is the one I am accountable for. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 - Klaviyo audits. A full account teardown, prioritized, with the money on each fix. - Flow architecture. Welcome, abandoned cart, browse abandonment, post-purchase, replenishment and win-back flows in Klaviyo, with behavioral timing and segmentation built in. - Campaigns. A monthly email marketing calendar tied to product drops and seasonality. Every Klaviyo send has a segment, a goal and a number. - Segmentation. Dynamic Klaviyo segments on purchase behavior, browse history, engagement and predicted lifetime value. - Deliverability. List hygiene, sunset policy, DNS and authentication. Klaviyo Deliverability certified. - SMS and WhatsApp, layered into the same Klaviyo flows so attribution stays in one place. - Email marketing design and templates, coded and mobile-first. - Migrations onto Klaviyo, with the Shopify integration verified event by event. - Shopify and Shopify Plus builds, theme work and conversion rate optimization, through my colleague Martin at Summit. If the Klaviyo problem turns out to be a storefront problem, you do not need to hire anyone else. 𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 Shopify and DTC brands in fashion, beauty, supplements and home that want Klaviyo to be their most predictable sales channel, not a tool someone opens once a month. Brands doing real volume who know their email marketing is underperforming and cannot say why. Founders who want one email marketing plan a month, one report, and one person accountable for the number. I work from Buenos Aires, overlapping the whole United States working day. Calls happen in your morning, not at midnight. 𝗛𝗢𝗪 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝟵𝟬 𝗗𝗔𝗬𝗦 𝗥𝗨𝗡 Week 1: a full Klaviyo audit. Integration and event tracking verified, flows mapped against the real customer lifecycle, list health and deliverability checked, and a prioritized plan with the money on each fix. Weeks 2 to 4: build. Core Klaviyo flows go live first, because that is where the fastest sales sit, then the campaign calendar and segmentation. Month 2 onward: a monthly Klaviyo calendar, reporting on email marketing share of total store sales, and one improvement tested every month. Tell me your store and what you think Klaviyo is doing for you. I will run a free audit and come back with what is working, what is leaking, and the first three fixes I would make.