Ilija A.

I work across CRM, lifecycle marketing, funnels and conversion, with around six years of experience in agency, contract and founder-led environments. The part of marketing I enjoy most is figuring out what happens between first interest and the next meaningful action. Why did someone click but not convert? Why did they open but not buy? Where is the journey creating friction? What should happen next? At MXD, where I spent two years as a Marketing Manager, I worked across wellness, fitness, ecommerce, luxury and service businesses. My work included customer journeys, landing pages, campaigns, email/SMS flows, lead capture, reactivation, CRM implementation, messaging and conversion-focused strategy. I regularly worked with designers, developers, paid media teams, sales teams and clients to move projects from idea to launch and improvement. As a contract B2B Email Marketing Strategist for United Industrial Supplies, I worked in customer_io on segmentation, campaign testing, product messaging and behavior-based follow-up. We used clicks, inactivity, product interest and previous engagement to decide how different audience segments should be approached and what communication should come next. Before that, at TrinityRank, I spent several years across email outreach, SEO, prospecting, partnerships and affiliate business development. That gave me a strong foundation in messaging, research, outreach and understanding how different audiences respond. I also run my own outdoor experience brand, Magične Avanture, where I manage the full journey myself, from Instagram content and Meta Ads through DMs, reservation requests, customer communication, experience delivery and repeat participation. That gives me direct ownership over acquisition, conversion, customer experience and retention, not just one isolated part of the funnel. Recent results include: • 23.4% conversion on a first-visit lead-to-booking journey for Bottoms Up Colonics • 30.31% to 45.31% conversion across selected landing pages • 97.7% open rate and 43.8% click rate on a behavior-based B2B email segment for United Industrial Supplies • 17% conversion from a recovery SMS campaign for iFeelGood 24/7 • 44.03% repeat participation for my own outdoor experience brand I’ve worked hands-on with customer_io, HubSpot, Zoho, KOMMO, Mailchimp, Make/Integromat, Unbounce, WordPress, Google Analytics, Meta Ads, and related marketing tools. Typical projects I can help with: • CRM and lifecycle strategy • Email and SMS campaigns • Segmentation and behavior-based follow-up • Onboarding, reactivation, winback and retention journeys • Funnel and customer journey audits • Landing page and conversion-path strategy • CRM setup and workflow automation I’m comfortable working independently or with designers, developers, performance teams and sales. I’ve also worked through Upwork before, with 7 completed jobs, 141 logged hours and a 5.0 rating. If you need someone who can look at the whole customer journey, identify where people are dropping off, and turn that into practical campaigns, flows and improvements, that’s the kind of work I do best.