Cassandra T.
Italian SEO Specialist | AI Search, SEO & Content Writing
Hi, I'm Cassandra, an Italian SEO Specialist and Content Writer with over 10 years of experience in digital marketing, IT, SEO copywriting and online publishing. I help brands, agencies and online businesses improve their organic visibility through strategic SEO, optimized content and clear editorial planning. My goal is to create content that ranks on Google, performs well in AI-powered search and remains natural, useful and engaging for real readers. 🔎 What I can help you with: * SEO content strategy and editorial planning * Keyword research and semantic keyword mapping * On-page SEO optimization * SEO blog articles and website content * Content briefs for writers and editorial teams * Competitor analysis and content gap analysis * Metadata, headings and internal linking optimization * WordPress SEO * Schema markup and structured content * AI Search and SGE-oriented content optimization * Italian SEO copywriting and localization * Content editing for clarity, tone of voice and conversion 🛠️ Tools I work with: * Google Search Console * Google Analytics * SEOZoom * SEMRush * Ahrefs * Ubersuggest * WordPress * SurferSEO Over the years, I've worked across several industries, including travel, technology, cybersecurity, SaaS, e-commerce, lifestyle, B2B services and online publishing. I also manage my own travel blog, launched in 2016, where several articles have ranked on the first page of Google. This gives me a practical understanding of how SEO works beyond theory, from keyword research and content planning to publishing, optimization and performance tracking. 🌍 Languages: I'm a native Italian speaker with advanced English proficiency. I can support Italian SEO projects, bilingual content strategies and English-to-Italian localization with a natural, culturally accurate approach. ✨ My approach: I combine data, search intent and strong writing skills to create content that is optimized, readable and aligned with your brand voice. I don’t just focus on keywords. I focus on building pages that answer user needs, support organic growth and communicate value clearly. Let’s work together to create SEO content that ranks, converts and sounds genuinely human.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $9.3k
Billed in all: $100,438$100k
$583 in the last 6 months
Across 104 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Article
Ranked by MRR among everyone on Upwork with the skill.
- #32Automotive326 freelancers · 🇮🇹 #1Top 10%🇮🇹#1 of 3
- #39English to Italian Translation702 freelancers · 🇮🇹 #25Top 6%🇮🇹#25 of 492
- #39Financial Writing671 freelancers · 🇮🇹 #2Top 6%🇮🇹#2 of 13
- #41Italian989 freelancers · 🇮🇹 #22Top 4%🇮🇹#22 of 592
- #57Article2,060 freelancers · 🇮🇹 #1Top 3%🇮🇹#1 of 33
- #213Content SEO2,862 freelancers · 🇮🇹 #2Top 7%🇮🇹#2 of 32
- #229Blog Content5,596 freelancers · 🇮🇹 #6Top 4%🇮🇹#6 of 77
- #468Article Writing12,520 freelancers · 🇮🇹 #7Top 4%🇮🇹#7 of 151