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Florian F.
Expert-Vetted

Florian F.

B2B Technical Copywriter | SaaS, Finance, AI | English & German

⭐ Expert-Vetted | Top 1% Freelancer on Upwork ⭐ I help B2B SaaS, fintech, and AI companies turn complex products into clear, conversion-focused messaging for German and international markets. If your product makes sense internally but doesn't talk to your buyers, I fix that. Because even the best tech products are hard to explain and harder to sell. I bridge that gap for you in native German and English. ➜ Where I add Value: I work between technical experts and decision-makers. ✔ Native in German and English. Thinking in both markets from the start. ✔ I turn technical input into buyer-ready content your team can ship immediately. ✔ German and English buyers say yes to different messaging. I write for both. ✔ I capture your voice fast and keep it consistent across every format and market. ➜ Industries I work in: ✔ SaaS and B2B Software ✔ Fintech and Payments ✔ AI and Data Platforms ✔ Crypto and Trading Infrastructure ✔ Financial Services ✔ Healthcare and Insurance ➜ What I create for you: ✔ Website and product messaging ✔ Technical B2B content and whitepapers ✔ Structured thought leadership and SEO-driven content ✔ English to German transcreation and localization ✔ Sales enablement for complex products ➜ Selected Clients and Experience: I’ve worked with global brands including Johnson & Johnson, Serrala, Anker, Indeed, and Bank Norwegian, as well as scaling SaaS and fintech startups across Europe and the US. ✔ 100% Job Success Score ✔ 200+ completed projects | 10+ years experience ✔ B2B clients across SaaS, fintech, crypto, AI, and financial services ➜ How we work together: ✔ Quick alignment on scope and audience. Then I get to work. ✔ You share the raw material. I shape it into something your team can use immediately. ✔ One clear process. Fast delivery. No unnecessary back-and-forth. ➜ Detailed Services Here's everything I can help you with. Technical copywriting SaaS content Fintech content AI and data platform content IT copywriting Technical documentation Whitepapers Case studies B2B content strategy Financial services copy Website copywriting Landing pages Product pages Brand messaging Value propositions Conversion copy SEO content Campaign landing pages English to German translation German transcreation DACH market localization Bilingual brand voice alignment Proofreading and editing Pitch decks One-pagers Sales presentations Partner materials Investor communication Ghostwritten thought leadership ➜ What clients say: “Not our first project with Florian and definitely not the last.” “Understood our tone and objectives immediately. Delivered exactly what we needed.” “Brings structure to complex topics and improves the message beyond the original brief.” ➜ Your next step is simple Send me a short project outline. I’ll respond with next steps and a clear timeline.

🇩🇪Wees, Germany$90/hr90% JSS4.99 (58)Since Jun 2016

Earnings and projects

MRR
$773

Last 6 months ÷ 6

World#59,476 / 412k
🇩🇪Country#411 / 3,842
Revenue, last 30 days
$40

Last 6 months: $4.6k

World#100,166 / 412k
🇩🇪Country#698 / 3,842
Total earnings
$180k

Billed in all: $185k

World#18,036 / 412k
🇩🇪Country#118 / 3,842
Per project
$1.6k

$1.5k in the last 6 months

World#89,436 / 412k
🇩🇪Country#684 / 3,842
Projects, last 6 months
3
67% fixed33% hourly
World#66,479 / 412k
🇩🇪Country#535 / 3,842
Projects in all
110

Across 113 contracts

72% fixed28% hourly
World#24,465 / 412k
🇩🇪Country#166 / 3,842

Earnings, last 30 days

$185k+$40 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$185,120$185,140$185,160$185,180Oct 8Oct 23Nov 7

Skill rankings: Top 9% in Sales Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #34White Paper Writing330 freelancers · 🇩🇪 #1Top 10%
  2. #99English to German Translation846 freelancers · 🇩🇪 #40Top 12%
  3. #187Sales Copywriting1,985 freelancers · 🇩🇪 #3Top 9%
  4. #214Ad Copy1,861 freelancers · 🇩🇪 #6Top 11%
  5. #279Website Copywriting2,920 freelancers · 🇩🇪 #4Top 10%
  6. #490Email Copywriting4,052 freelancers · 🇩🇪 #4Top 12%
  7. #544Technical Writing4,718 freelancers · 🇩🇪 #2Top 12%
  8. #634SEO Content4,229 freelancers · 🇩🇪 #11Top 15%