Djordje P.

Over 20 years of experience deploying, troubleshooting, developing, and launching ad products and campaigns, I am a seasoned ad tech expert dedicated to solving complex data, attribution, and monetization challenges. My expertise as a heavyweight full-stack developer is complemented by hands-on experience in DevOps, QA automation, and cloud services across major platforms like AWS, GCP, Azure, and Heroku. For over 12 years, I have also provided tier 3 ad tech support in parallel with all my roles. Data, Attribution & Analytics Leadership With over a decade of dedicated experience in web and in-app analytics, I specialize in building and troubleshooting sophisticated tracking frameworks that provide clear, actionable insights. Server-Side & Conversion API Tracking: I have extensive, recent experience deploying and troubleshooting server-side and conversion API solutions to ensure data accuracy and resilience in a privacy-focused world. My proficiency includes Google Analytics and GTM Server Side implementations. Data Integrity & Standardization: As an expert in tacking, tagging, and tag-management, I standardize tracking across all paid, social, and influencer campaigns. This ensures data can be seamlessly parsed by any dashboard or attribution solution. I specialize in solving complex data discrepancies across all channels and sources. Analytics & Visualization: I leverage a wide range of analytics and visualization tools, including Looker Studio, AppsFlyer, Branch.io, Hyros, and Hubspot, to translate raw data into strategic insights. Compliance & Brand Safety: I am certified with leading monitoring, blocking, and anti-bot/fraud vendors to guarantee brand safety and compliant data practices. Custom Ad Tech Development My core strength lies in building custom ad technology from the ground up to meet specific business needs. Adventr.ai (2024): As a Product Developer Contractor, I built a proprietary ad server and was responsible for training the product team on general ad tech and operations. GCN by Gamesquare (2020-2023): As Head of Product, I developed and launched a core offering of profitable digital products and automations. A key achievement was building an AI-powered Contextual Engine on top of Xandr (Microsoft invest). I also built a proprietary ad server for premium ad formats and launched a Private Marketplace. Sizmek by Amazon (2014-2019): As Creative Innovations/Product Owner, I built a unique premium programmatic skin ad format and managed the Dynamic Creative Optimization (DCO) product. I also engineered a codeless QA automation stack using Selenium and Appium, which is still used for audits to this day. Publisher Monetization (Supply-Side) I develop robust monetization strategies to help publishers maximize their revenue potential. I have successfully monetized and optimized yield for over 40 publishers, including major names like MSN, Telegraph UK, Trinity Mirror, IGN, Dexerto, and Eurogamer. My expertise includes implementing both Pre-Bid Server and client-side monetization across display, mobile web, in-app, video, and in-game formats. A standout project was developing the first in-app rewards MRAID ad format for the major mobile SSP, Ironsource. Campaign Strategy & Operations (Demand-Side) As a whitelabel expert, I provide strategic campaign management for leading agencies and brands. I have managed the allocation of over $40MM in ad spend on behalf of AAA media agencies and global brands. These include GroupM, Amazon Games, Prime Gaming, Publicis/Starcom, Samsung, Universal Studios, and IGN. I am highly proficient with all major platforms (TTD, DV360, Xandr, Basis/Centro) and social channels (Meta, X, Reddit, TikTok, YouTube) for Direct, Programmatic, Social, Influencer, DOOH, and CTV campaigns. Sources