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Robert H.
Expert-Vetted

Robert H.

Turn Search Into Sales: SEO Traffic to Lead Magnets to Email Nurture

I help B2B companies build content systems that actually generate revenue. Is your website getting traffic (or no traffic) but failing to generate leads? Many businesses invest in SEO or run ads only to send potential customers to a generic page with a "Book a Call" button, which results in low conversion rates. I solve this problem by building a complete system that converts cold traffic into qualified, sales-ready leads. Here's my proven 3-step process: 1) Drive qualified traffic through strategic SEO content that ranks 2) Capture leads with high-converting lead magnets tailored to each page 3) Nurture to sale with email sequences and monthly newsletters that move prospects through your funnel Why this works: Most companies create content without a system. They get traffic but no leads. Or leads but no sales. I build the complete machine that turns readers into revenue. Why me: - Expert Vetted, $1M+ earned, MBA (Consulting/Supply Chain) + B.E. in Mechanical Engineering. - 5-star track record with B2B, manufacturing, supply chain, and technology leaders. - Blend of technical depth and revenue-focused marketing; I make complex products easy to evaluate and buy. - Worked with Microsoft, Google, Samsung, Databricks, VMware, Procore, and Fortune 500s What I do (end-to-end): SEO that attracts ICPs Research, on-page optimization, content strategy, and technical fixes that earn the right clicks—not vanity traffic. Lead magnets that convert On-page calculators, checklists, engineering guides, spec sheets, and case studies tailored to each page’s search intent. Email nurture that sells Welcome + problem/solution + proof sequences, re-engagement flows, and launch campaigns tied to sales milestones. Deliverables - SEO audits, content roadmaps, topic clusters - Long-form content (white papers, case studies, technical blogs) - Lead magnets (PDF guides, calculators, comparison sheets) - Email sequences (welcome, education, objection-handling, re-engagement) - Sales enablement (one-pagers, pitch decks, product pages) - Messaging & positioning for complex/regulated products - Monthly Newsletters Industries Manufacturing & advanced materials • Industrial automation • Supply chain & logistics • Cybersecurity • SaaS/Enterprise tech • Pharma/medical devices. Client feedback “Super talented copywriter… strong understanding of B2B, manufacturing, supply chain, and technology.” “Captured our tone perfectly in case studies—easy to work with, great communication.” “Bridged technical and general audiences in a single piece—highly recommend.” “Fantastic experience… Totally thrilled with the copy.” Strengths Sales funnels • Content & technical writing • Content strategy • Go-to-market for technical products • Business plans & pitch decks • Sales strategy • Supply chain understanding • Grant writing (when applicable). Let's build your revenue-generating content machine. Send me a message with your biggest content challenge, and I'll share exactly how I'd solve it.

🇺🇸Orchard Park, United States$310/hr100% JSS4.97 (155)Since Nov 2016

Earnings and projects

MRR
$7k

Last 6 months ÷ 6

World#2,807 / 412k
🇺🇸Country#1,116 / 62.1k
Revenue, last 30 days
$2.7k

Last 6 months: $42k

World#14,748 / 412k
🇺🇸Country#3,493 / 62.1k
Total earnings
$1.52M

Billed in all: $1.57M

World#196 / 412k
🇺🇸Country#103 / 62.1k
Per project
$5.1k

$1.3k in the last 6 months

World#33,796 / 412k
🇺🇸Country#5,607 / 62.1k
Projects, last 6 months
33

Across 35 contracts

60% fixed40% hourly
World#2,341 / 412k
🇺🇸Country#443 / 62.1k
Projects in all
295

Across 314 contracts

55% fixed45% hourly
World#5,048 / 412k
🇺🇸Country#915 / 62.1k

Earnings, last 30 days

$1.57M+$2.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.568M$1.570M$1.572MOct 8Oct 23Nov 7

Skill rankings: Top 0.36% in Content Writing

Top 1% in 9 of 16 skills, ranked by MRR among everyone on Upwork with the skill.

  1. 2Case Studies433 freelancers · 🇺🇸 #2Top 0.46%
  2. 2White Paper Writing330 freelancers · 🇺🇸 #2Top 0.61%
  3. 2Technical Case Study88 freelancers · 🇺🇸 #2Top 2%
  4. 3Technical Editing512 freelancers · 🇺🇸 #3Top 0.59%
  5. #4White Paper340 freelancers · 🇺🇸 #4Top 1%
  6. #5Social Media Copy776 freelancers · 🇺🇸 #4Top 0.64%
  7. #5Business Proposal Writing637 freelancers · 🇺🇸 #4Top 0.78%
  8. #14Engineering Design832 freelancers · 🇺🇸 #7Top 2%