David W.

I am the copywriter you hire when you want MORE THAN cute words. You bring me in when you need someone who understands the full customer lifecycle and knows exactly what to say at the right time to persuade your customer to finally buy the product that has been sitting in their cart for two weeks. 📈 🎖 I’m the person you bring in when you want your messaging, positioning, and lifecycle marketing to be strategic, intentional, and profitable. ⭐ Who I am a fit for: 1. Your ecom is growing, but you’re churning customers. You want to do more with email automations and email campaigns, but don’t know where to start. 2. You’re a founder with a lean team. But you are stretched too thin and need a strategic operator who can take ownership and free your brain by running lifecycle marketing end-to-end. 3. Your internal team is stretched. You need customer retention support that can ship fast while keeping revenue goals on track. Why hire me? 🤷‍♂️ Over 6 years, I’ve grown from direct-response copy to SEO to retention/lifecycle marketing. That cross-functional range means I don’t just optimize emails; I diagnose what’s happening across the funnel and fix the bottlenecks that are quietly costing you money using data-driven marketing and revenue-focused analysis. Unlike many marketers, I’m business-first. I care about revenue metrics like repeat purchase rate, LTV, AOV, and contribution margin, and only use opens/clicks as inputs, not as the goal. I show up for my clients as a business partner, tell the truth, simplify action steps, ship what moves revenue, and document everything. 🧰 My methodology: In order to be purposeful, I use a four-step approach when working with clients: 1) Email audit — what’s broken + what’s missing (flows, segments, offers, metrics).
 2) Revenue map — what to prioritize in the next 60–90 days for revenue optimization. 3) Build sprints — automated email flows + campaigns + segmentation + copy + reporting.
 4) Iterate — testing, learning, and compounding improvements. What I Offer: ✅ Lifecycle marketing and strategy: audits, lifecycle mapping, 60/90-day roadmap ✅ Email automation: welcome, abandoned cart, post-purchase, and winback flows, etc ✅ Segmentation: engaged (30/60/90/120), high-LTV, at-risk, behavior-based ✅ Analytics: reporting that ties email efforts to revenue (GA4 + platform data) ✅ Email copy: conversion copy that matches your brand voice ✅ Email campaigns: strategy, creative, calendar planning, and performance optimization ✅ CRM integration: connecting CRM data to email marketing so targeting, personalization, and reporting stay accurate 👨‍💻 Clients I’ve supported: 1. DTC ecommerce: food & beverage like New Yorker Bagels, automotive like AudiocityUSA, health/wellness consumer products like Bees & Trees Manuka Honey 2. B2B: MedTech companies like NeuFit and Ekso Bionics 3. Memberships: professional associations, high-ticket courses, and events like the American Marketing Association and AARP 4. Hybrid brands: Online store + sales-driven (phone/rep) models If this sounds like what you are looking for, send me a message. Please reach out early. I’m often booked out, and I’d rather reserve a slot than rush the work.