Emir Z.

Most founders and execs I talk to have already tried the obvious stuff. New agency. More spend. A rebrand. None of it stuck, because the model was wrong, not the execution. The real problem is that nobody owns the full picture. The growth model, the unit economics, the product funnel, the revenue, all of it. So things improve in isolation and the number that matters sits still. I come in when there's no clear path from where the product is now to where the revenue needs to be. Early or scaling, pre-PMF or post, the brief is usually the same: no ICP, no model, nothing repeatable. I take the seat and connect acquisition, product, and monetization into one system. Not a deck. Not a 90-day audit. The actual thing, running and producing results. Where I usually come in: - Paid is scaling but unit economics are going the wrong way - There's activity across channels but nothing compounds into revenue - Attribution is broken and decisions get made on gut, not math - Activation is low and nobody has seriously dug into why - Outbound is running but the pipeline is thin and reply-to-close is broken - You need someone who owns the outcome, not someone who reports on it How I work: I own the model the revenue comes from: what the unit economics need to look like at scale, and what's standing between the product and the number. I stay hands-on. I'm not a junior execution-only marketer, but I'll get into the work where it counts, not just advise from the sidelines. Sequencing matters more than tactics. Fix what's leaking before you scale what's working. Most companies go the other way and spend their way deeper into a hole. Track record: - 12min (B2C App): $0 → $3M ARR, 6M users. Full P&L across acquisition, product funnel, paywall, and retention for 5+ years - 12min (B2C App): $200K+/month across Meta, Apple Search Ads, TikTok, AppLovin, with peaks of $500K/month - 12min (B2C App): LTV:CAC 3.3:1 held over 3–4 years against a 1-month payback target - 12min (B2C App): +46% activation lift from product funnel experiments; 70% of subscriptions close within the first 72 hours - 12min (B2C App): ASO, weekly installs 3,000 → 18,241; iOS category ranking #17 → #3 within one quarter - Opengraph (B2B SaaS): $60K → $100K ARR with zero new traffic. No new ad spend, no new channels - Opengraph: rebuilt positioning, instrumented the product, found first API call as the top predictor of conversion, then built the whole lifecycle around getting users there faster; +45% activation, +28% retention - Opengraph: +45% any-page-to-signup lift; organic traffic +25% MoM, keyword footprint +61% via SEO and Clay/Lemlist outbound - SecureCoders (B2B): built full GTM from zero. ICP, positioning, outbound infrastructure, and proof assets before a single email went out - SecureCoders: pain-first sequences targeting CTOs and AppSec leads; 50%+ open rates, 30% reply-to-discovery-call conversion - SecureCoders: turned the founder's LinkedIn into the primary trust surface; 3x profile-to-call conversion; closed $60K+ in contracts as the only marketer - Textgrid (B2B): visit-to-booked-call 2% → 8%; 7.2x keyword growth in 9 months Who I work with: - B2C subscription apps and B2B SaaS at any stage, pre-PMF through $10M ARR - Founders and leadership teams who need someone to own revenue growth, not consult on it I keep the roster small on purpose. If I take you on, I'm actually paying attention. Tell me your product, your numbers, and what's not working. I'll tell you in the first conversation whether I can help and where I'd start.