Aman T.

If your ad platforms and your sales numbers don't agree, the problem is usually in the tracking layer, not the campaigns. That's the layer I fix. I'm a tracking and analytics specialist with 9+ years in ad tech: server-side GTM, GA4, Conversion APIs and consent. I also build the BigQuery data layer underneath, and AI agents on top of it. Top Rated Plus, 100% Job Success, 100+ jobs on Upwork. Recent results: • Raised Meta Event Match Quality from 2.0 to 8.5 with server-side GTM + Conversions API across multiple luxury hotel properties • Fixed a revenue tracking gap from 54% to 99% accuracy, recovering ~$21K in unreported conversions • Fixed a consent setup that was applying GDPR rules to North American visitors • Server-side tracking for privacy-sensitive healthcare and legal sites What I do: • Google Tag Manager: web and server-side (Stape, Google Cloud Run), container audits and cleanup • GA4: ecommerce, lead and booking funnels, cross-domain, BigQuery export • Conversion APIs: Meta CAPI, Google Ads Enhanced Conversions, TikTok, Microsoft UET, Pinterest; deduplication and Event Match Quality • Consent: Consent Mode v2, CookieYes, Cookiebot, Usercentrics, OneTrust, iubenda • Platforms: Shopify, WordPress, WooCommerce, hotel booking engines; SA360 Floodlight, CM360 Marketing data and AI (Google Cloud): • BigQuery warehouses modeled with dbt that combine Google Ads, Meta Ads, CRM and GA4 user data into one source of truth for reporting and first-party audiences • Scheduled pipelines on Cloud Run and Cloud Scheduler • AI agents built with Google ADK and Gemini that answer questions over your BigQuery data in plain English Background: I started on the Google Ads support team (Australia, India, NZ and Southeast Asia) and worked with the Microsoft Ads team on North American agency accounts, so I know how ad platforms read your conversion data. How I work: I start with an audit that ranks issues by impact, fix and validate with GTM Preview, the network tab and platform diagnostics, and leave plain-English documentation your team can maintain. Send me your setup and the numbers that don't match, and I'll tell you where I'd look first.