George A.

✅ With 15 years of professional experience in the online advertising space, I have in-depth knowledge of all things digital advertising. ☆Google Ad Manager (GAM/DFP) Ad server implementation, ad unit hierarchy, ad trafficking, campaign management, ads.txt set up, reporting/analysis, direct and programmatic monetization. Integration of ad serving on websites, native apps, progressive web apps, mobile websites and within video players. ☆Google ADX/Adsense Ad unit set up including text/display ads, in-feed ads, in-page ads, auto ads and auto ads for amp. In-depth optimization of ad unit type and placement on site with a goal of increasing revenue. -- 50% average revenue increase for publishers -- ☆Programmatic In-depth knowledge of every major DSP/SSP through usage of each platform. Set up, management and optimization of ad selling integrations. Direct access to aggregated demand from Google Ad Exchange, Amazon, Magnite, OpenX, Pubmatic, Sharethrough, Index Exchange, RhythmOne, Nativo and others. ☆Header Bidding/Open Bidding Guidance and technical set up header bidding (Prebid.js/Amazon/AMP RTC) and Google Ad Exchange Open Bidding within Google Ad Manager. Line item set up, ad unit set up, site code integration. Plus overall yield management strategy and optimizations. Media buying services across Google Ads (Adwords), Bing Ads, Meta, Linkedin, DV 360, Trade Desk, Simplifi, StackAdapt, Criteo, Amazon DSP and other CTV / OTT / programmatic platforms available on request.