Skip to content
BackNov 7
Rehema Y.

Rehema Y.

CRO & Consumer Psychology Strategist | E-Commerce and SaaS

You are losing up to 83% of your repeat revenue right now. While you pour ad budget into top-of-funnel acquisition, your funnel is quietly leaking margins: 40% to 60% of your customers vanish within week one because they are treated like wallets instead of humans. Every week you rely on generic conversion rate optimization (CRO) and batch-and-blast marketing instead of deep consumer psychology, your product inches closer to commoditization—forcing you into a brutal, losing race to the bottom on price. Tick-tock. While you hesitate, your competitors are already implementing psychological triggers, identity manipulation, and variable reward loops to lock in your target market. As a CRO Expert and Consumer Psychology Strategist, I don't just "tweak copy" or run generic A/B tests. I deploy a conversion-proof matrix—a systematic, data-backed system built to satisfy the rational mind while matching your high standard of operational excellence. We don't guess what works; we engineer the precise cognitive pathways that force users to convert, stay, and buy again. 🚀 Recent Impact Highlight: Engineered email engagement systems for a 7-figure wellness company, generating a 33% increase in open rates by realigning campaign flows with core consumer behavioral triggers and motivation loops that maximize long-term Customer Lifetime Value (LTV). What I Can Do For Your Brand: CRO & Funnel Audits: Dissecting your customer journey to find the exact cognitive friction points where users abandon carts and churn. Psychology & Motivation Mapping: Building triggers, copy, and reward loops that hook directly into your buyer’s self-image and primal desires. Full-Spectrum Funnel Optimization: Crafting interventions from rational cognitive ease all the way to deep narrative immersion. SaaS & E-Commerce Retention Infrastructure: Designing low-willpower friction safeguards that transform one-and-done buyers into a loyal, high-LTV tribe. Why Work With Me? The Cost of Inactivity is Too High: While others guess, I use proven consumer psychology to stop the bleeding in your funnel immediately. Elite Psychological Frameworks: Move beyond tired marketing templates and turn your product into an essential part of your customer's identity. Direct Financial ROI: Clear, data-backed conversion optimization interventions designed to lift conversion rates, slash churn, and protect your margins. ⚠️ Limited Availability Note: To ensure elite execution and deep focus on your funnel, I only accept 2 new client projects per month. Operators who refuse to compromise on growth don't leave their revenue to chance.

🇰🇪Nairobi, Kenya$40/hr40% JSS4.61 (2)Since Jan 2018

Earnings and projects

MRR
$198

Last 6 months ÷ 6

World#113,596 / 412k
🇰🇪Country#693 / 3,243
Revenue, last 30 days
$964

Last 6 months: $1.2k

World#43,896 / 412k
🇰🇪Country#243 / 3,243
Total earnings
$5.8k

Billed in all: $6k

World#241,889 / 412k
🇰🇪Country#1,781 / 3,243
Per project
$582

$170 in the last 6 months

World#168,933 / 412k
🇰🇪Country#1,168 / 3,243
Projects, last 6 months
7
43% fixed57% hourly
World#28,826 / 412k
🇰🇪Country#106 / 3,243
Projects in all
10

Across 13 contracts

23% fixed77% hourly
World#201,797 / 412k
🇰🇪Country#1,777 / 3,243

Earnings, last 30 days

$6k+$964 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5.0k$5.5k$6.0k$6.5kOct 8Oct 23Nov 7

Skill rankings: Top 19% in User Stories

Ranked by MRR among everyone on Upwork with the skill.

  1. #13Behavioral Design43 freelancers · 🇰🇪 #1Top 30%
  2. #20User Behavior Analytics67 freelancers · 🇰🇪 #1Top 30%
  3. #35Customer Segmentation114 freelancers · 🇰🇪 #2Top 31%
  4. #70Customer Lifecycle Messaging158 freelancers · 🇰🇪 #3Top 44%
  5. #77Consumer Research274 freelancers · 🇰🇪 #1Top 28%
  6. #79Funnel Testing256 freelancers · 🇰🇪 #2Top 31%
  7. #84User Stories434 freelancers · 🇰🇪 #1Top 19%
  8. #242Customer Retention Strategy624 freelancers · 🇰🇪 #4Top 39%