Kyoko M.

I help international SMEs and founders understand the Japanese market, identify practical entry paths, and avoid costly cultural or operational missteps. Japan is not impossible — it is structured. Many market-entry challenges happen before execution: unclear positioning, misaligned pricing, weak customer communication, cultural misunderstanding, or operational gaps between overseas teams and Japan. I support clients with: • Japan market feasibility review • Pricing and positioning feedback • Japanese customer expectations and trust factors • Cultural and communication risk assessment • Review of landing pages, emails, and customer flows • First-step execution planning for Japan I am not a generic translator or virtual assistant. My role is to help you understand how your product, message, or customer experience may be perceived in Japan — and what should be adjusted before investing more time and budget. I currently support Japan-side operations for a Switzerland-based company, contributing to monthly sales exceeding JPY 10M and assisting with customer communication, subsidiary coordination, and cross-border operational alignment. My background includes cross-border operations, culturally sensitive high-value products, Japanese customer insight, and decision support between overseas leadership and the Japanese market. I work especially well with European and Australian teams, and I can also support US-based companies when the project can be handled asynchronously. If you are seriously evaluating Japan, I can help you clarify the right first move.