Erie P.

Performance Marketing Specialist | Google Ads, Meta Ads, GA4 & GTM

I help ecommerce and service businesses grow measurable conversions through Google Ads, Meta Ads, and clean tracking setup. I’m a Performance Marketing Specialist with hands-on experience across Google Ads, Meta Ads, GA4, and Google Tag Manager. I work with ecommerce, healthcare, property, local services, and B2B campaigns, helping clients improve conversion volume, reduce wasted spend, and make better decisions from real performance data. My work covers the full paid media workflow: campaign setup, account restructure, optimisation, conversion tracking, reporting, and performance diagnostics. I focus on practical business outcomes such as ROAS, CPA, CPL, lead quality, and conversion growth. What I can help with: 1. Google Ads setup and optimisation: Search, Shopping, Display, Performance Max 2. Meta Ads setup and optimisation: Facebook and Instagram 3. Lead generation campaigns for service-based businesses 4. Ecommerce campaigns focused on ROAS and conversion growth 5. GA4 and GTM tracking setup 6. Google Ads conversion tracking 7. Meta Pixel and event tracking support 8. Search term analysis and negative keyword cleanup 9. Campaign restructure, budget pacing, and performance reporting 10. Looker Studio reporting and actionable insights I help clients improve performance by cleaning up campaign structure, reducing wasted spend, fixing tracking gaps, and making reports easier to act on. If you need someone who can manage ads, understand the numbers, and turn performance data into clear next steps, I can help.