Yum Z.

China Market Entry & Localisation Consultant | Baidu SEM (Hundreds of Clients) | Overseas Marketing Experience (WorldFirst) I help global companies enter Mainland China —through accurate localisation, market insight, and cross-border marketing expertise (Western markets vs China’s closed ecosystem). If your HQ team needs a consultant who understands both overseas marketing (UK/EU/KR/AF) and China’s unique platforms, culture logic, PR norms, and digital channels— I can support you end-to-end. What I help you avoid ❌ Literal translation that destroys brand positioning ❌ PR wording that sounds foreign / unnatural ❌ Baidu/Tencent setup mistakes that waste budget ❌ Cultural misalignment between HQ and China ❌ Miscommunication across multilingual teams ❌ Unreliable data tracking (GTM → GA4 in China) ❌ Strategy–execution gaps between global & CN teams What I deliver ✔ CN⇆EN brand localisation (tone, clarity, cultural accuracy) ✔ China market messaging: PR, landing pages, ads, SEO/SEM ✔ WeChat / Douyin / Baidu content & optimisation guidance ✔ Multilingual content for global markets (EN/KR/CN) ✔ Overseas marketing support（UK/EU/KR/AF） ✔ GTM → GA4 tracking setup adapted for China ✔ Weekly / monthly advisory for long-term support Why clients trust me Former Baidu SEM operator — served hundreds of clients across B2B, finance, SaaS, auto, e-commerce & education Overseas Marketing experience for WorldFirst (Ant Group) — content, PR, localisation & campaign support for UK/EU/KR/AF Hands-on China marketing experience supporting campaigns for Volvo, Mercedes-Benz China, Specialized, and leading global agencies 8+ years in localisation, content, PPC/SEO/SEM, PR, GTM/GA4 Deep understanding of how Western marketing logic differs from China’s ecosystem Fast communication, accurate execution, zero drama—trusted by global teams（US/UK/EU/KR） Typical Projects ✔ China market entry/localisation plan ✔ PR + press release rewriting for Chinese media ✔ Website/landing page localisation（CN tone + clarity） ✔ Baidu/WeChat/Douyin marketing advisory ✔ Cross-border content ✔ Ongoing long-term CN localisation advisor（retainer） If your team needs reliable China consultancy + cross-border localisation, I can support you with clarity, speed, and accuracy.