Ingra T.

I help e-commerce brands and digital products identify UX friction, understand where users drop off, and turn behavioral and performance data into clear, actionable UX and CRO improvements. My work combines UX/UI Design, Conversion Rate Optimization (CRO), e-commerce, and data analysis to understand not only what is happening throughout the customer journey, but why — from traffic acquisition and product discovery to checkout and conversion. I can help you with: • UX & CRO audits • E-commerce funnel and customer journey analysis • Checkout and cart optimization • Landing page UX/UI and conversion optimization • Product page (PDP) optimization • Search, navigation, and product discovery analysis • Wireframes and UI redesigns in Figma • GA4 funnel and event analysis • Microsoft Clarity heatmaps and session recordings • Usability and accessibility reviews • A/B testing hypotheses • Prioritized CRO recommendations and optimization roadmaps • VTEX experience analysis, including search and merchandising • Google Merchant Center and acquisition channel analysis I also have experience working with Google Ads, Meta Ads, and LinkedIn Ads, which helps me connect acquisition performance with on-site behavior and conversion — understanding not only where traffic comes from, but what happens after users land on the experience. My approach connects user needs, business goals, and data. Instead of recommending design changes based only on aesthetics or generic best practices, I look for evidence in user behavior, analytics, business context, and the customer journey. Tools & platforms: Figma, GA4, Microsoft Clarity, VTEX, Google Merchant Center, Google Ads, Meta Ads, LinkedIn Ads, Looker Studio, Excel / Google Sheets. If you need someone who can look at your e-commerce or digital product from both a UX and conversion perspective, turning data into practical design and optimization opportunities, I’d be happy to help. Linkedin profile: in/ingrataglia/