Weiyi C.

* Seasoned brand marketing expert with over 5 years of experience, specializing in Social Media Management for international brands. With 3 years of overseas study and work experience, fluent in both Chinese and English, providing expertise on cross-cultural brand strategies and consulting for global projects. * Well-versed in the attributes and communication methods of leading social media platforms, with a strong portfolio of successful social media and digital integrated communication campaigns. Skilled in navigating platforms like Xiaohongshu, and Douyin, WeChat, Weibo, and executing KOL/KOC influencer-driven campaigns. * Excellent at identifying trending topics and planning content that resonates with target audiences. Proven track record of successful cultural adaptation and content strategy for international brands. * Exceptional project management skills, having led teams to flawlessly plan and execute multiple exhibitions and marketing activities, both domestically and internationally, ensuring alignment with brand messaging and cultural nuances. * Agile, with strong logical thinking and resource integration skills, adept at optimizing marketing strategies and fostering collaboration across diverse teams and international markets.