Ziyi H.

I'm Ziyi Hua, a scholar and practitioner specializing in consumer behavior and marketing research. I hold a Bachelor’s degree from Renmin University of China and completed both my Master’s and PhD at Yonsei University, South Korea. I am currently a faculty member at a business school in Seoul, where I teach and conduct research in marketing and consumer psychology. Alongside my academic appointment, I engage in professional freelance work during my available time, focusing on data processing, quantitative analysis, and academic writing guidance. My expertise covers consumer behavior theory, marketing strategy, empirical research design, and advanced data analysis for social science research. I work extensively with survey data, structural equation modeling (SEM), and journal-oriented manuscript development, particularly for SSCI and SCIE submissions. I maintain an active research profile and scholarly identity. My ORCID ID is 0009-0002-1746-7486, which reflects my ongoing academic contributions and publications. On Upwork, I have consistently delivered high-quality work with a 100% Job Success Score. I was previously recognized among the top 1% of freelancers on the platform. Due to a recent decision to prioritize my academic responsibilities, my current status is listed as Rising Talent, though my professional standards, reliability, and output quality remain unchanged. I'm known for accuracy, methodological rigor, and clear communication. I approach every project with a strong sense of responsibility and deliver results on time and in accordance with agreed specifications. I welcome collaborations with clients seeking high-level analytical support, academic writing consultation, or marketing research expertise. Please feel free to contact me to discuss how I can support your project.