Stephanie W.

Growth & Partnerships | Influencer, Affiliate & UGC Marketing

I help high-growth brands, eCommerce businesses, performance startups, and marketing agencies scale revenue through influencer marketing, affiliate programs, and performance-driven UGC. With 10+ years of marketing experience and 7+ years in the creator economy, I build scalable customer acquisition systems, not just influencer campaigns. I specialize in building creator acquisition pipelines from scratch, developing outreach strategies, negotiating partnerships, managing end-to-end campaigns, and optimizing performance to lower CAC, improve ROAS, and drive measurable growth. I've led campaigns and partnerships for global brands including Lacoste, FILA, Dove, and Paco Rabanne, overseeing every stage of execution, from strategy and creator sourcing to outreach, contract negotiation, campaign management, reporting, and long-term relationship management. Core Expertise: * Growth Marketing Strategy * Influencer Marketing & Creator Partnerships * Creator Acquisition Pipeline Development * Creator Outreach & Partnership Negotiation * UGC Strategy & Creator Sourcing * Affiliate Program Development & Management * End-to-End Campaign Management * Performance Marketing & ROI Optimization * Campaign Analytics & Reporting Languages: English (Fluent) | Portuguese (Native) | Spanish (Advanced) | French (Conversational)