Lena B.

I help consumer and culture-led brands, lifestyle and entertainment companies and artists turn strong identities into distinctive social content and campaigns. My work sits between strategy and execution. I identify what is currently missing, develop a clear creative direction and translate it into formats, briefs and plans that teams can actually produce. I can support you with: • Social media audits and actionable recommendations • Content strategy, pillars and recurring formats • Campaign concepts and launch roadmaps • TikTok and Instagram concepts, hooks and filming briefs • Brand voice, copywriting and platform adaptation • Content planning, community strategy and performance insights My experience includes work with Warner Music Germany, international artists and clients across entertainment, publishing, e-commerce, lifestyle and personal branding. I understand how to create culturally relevant content without forcing trends or making every brand sound the same. Alongside my digital work, I have a strong editorial background in translation, editing and proofreading. This allows me to adapt tone quickly, communicate complex ideas clearly and deliver polished, audience-focused work in both English and German. I’m particularly well suited to clients who have a strong product or identity but need greater clarity, consistency and creative distinction across their social channels.