Giovanni Q.

Meta Ads Specialist & Server-Side Tracking Expert | eCommerce&Lead Gen

Your Meta Ads are spending money, but you're not sure what's actually working. Maybe you're getting leads that never pick up the phone. Maybe your e-commerce ROAS has been stuck below break-even for months. Or maybe, and this is more common than you'd think, your campaigns are actually generating sales but Meta can't see them because your tracking is broken and the algorithm is flying blind. I've seen all three. And I fix all three. I'm Giovanni, and over the last year I've managed €1M+ in Meta ad spend across e-commerce brands and lead generation businesses. I specialize in the one thing most media buyers completely ignore: making sure the data that feeds the algorithm is actually correct." Because here's the truth that nobody talks about on Upwork. You can have perfect ad copy, perfect creatives, perfect audiences. But if your pixel is dropping conversions, if your Conversions API isn't set up, if Safari is blocking your events and you don't even know it, then Meta's algorithm is optimizing on garbage data. And garbage in, garbage out. That's why I do both. I build the campaigns AND I build the tracking infrastructure underneath them. 📊 Here's what that looks like in practice 🇪🇺 An EU software license e-commerce store was barely breaking even on their ad spend (ROAS around 2.0 against a 2.5 target). I restructured the entire account, built a systematic creative testing process, scaled spend through Q4, and executed a Black Friday strategy that delivered the highest revenue weekend in the brand's history. Over seven months: ROAS went from 2.0 to 4.2, monthly revenue grew +112%, contribution margin grew +92%, and ad spend more than doubled while remaining profitable on first purchase. 🇬🇧 A UK workshop business had been running Meta Ads for weeks with near-zero attributed purchases. The product was selling, people were buying tickets. But Meta couldn't see any of it because their Wix checkout was silently breaking the pixel. I rebuilt their entire tracking stack, server-side GTM, Meta Conversions API, event deduplication, Consent Mode v2, the whole thing. ROAS went from 0.31 to 2.53. Same ads, same budget. The only change was clean data. 🇮🇹 A water purifier company in Northern Italy had never run Meta Ads successfully before. Before touching a single campaign, I analyzed 5,437 competitor reviews using AI to understand what customers actually want, what scares them, and what competitors get wrong. Then I built the landing page, the ad copy, and the creatives directly from those insights. Result: 7.09x ROI in the first three weeks. Profitable from day one. No testing phase, no wasted budget. 🔍 Why does this keep happening to businesses like yours? Most media buyers only know how to operate inside Meta's Business Suite. They launch campaigns, tweak audiences, swap creatives. That's the visible part. But underneath every campaign, there's a tracking layer that determines whether Meta even knows what a "good customer" looks like for your business. If that layer is broken, leaking data, or missing signals, the algorithm cannot optimize. Period. I spent three years in programmatic advertising managing client portfolios with combined monthly budgets exceeding €400,000. That's where I learned to think in terms of real business outcomes, contribution margins, unit economics, not just ROAS dashboards. When I moved into Meta Ads, I brought that same discipline and combined it with deep technical tracking expertise that most media buyers simply don't have. 🎯 What you actually get when you work with me Full Meta Ads management, from strategy to daily optimization. Prospecting, retargeting, dynamic catalog ads, creative testing, the full stack. Server-side tracking that actually works. GTM, server-side GTM on Stape, Meta Conversions API with full Event Match Quality optimization, Consent Mode v2 for GDPR compliance, and proper event deduplication so your data is clean and your reported results are real. AI-driven market research before we spend a single euro. I analyze competitor reviews and landing pages to build a real customer profile, so we're not guessing what message will resonate. And direct, honest communication. No vanity metrics, no weekly PDFs full of impressions and click-through rates that mean nothing. I tell you what's working, what's not, and what we're doing about it. 💬 If you're spending money on Meta and not seeing clear, trackable results, send me a message. Tell me what you're selling, what you're spending, and what's frustrating you. I'll tell you honestly whether the problem is your campaigns, your tracking, or both, and exactly what I'd do to fix it.